2023 will be all about contact strategies

How to bust through the noise and start conversations

You’re probably reading this on your phone, but you are thinking about what you need to check next on Instagram, Facebook, Slack, or email.

Or worse, your spouse or child thinks you’re paying attention to the conversation they are having with you right now.

It’s okay; you can look away and see if someone across the dinner table or living room is conversing with you. 😂

I’ve probably made my point: At no time have distractions been higher for the people you’re trying to help get a rate quote or complete an application.

So, you’ll have to put a lot of effort into refining and to perfect contact strategies in 2023. I will try to help by putting out a lot of content around how we rise above the noise to help our clients contact more of the leads we generate.

Here’s a great start: 10+ (I lost count) of my most effective mortgage opt-in messages.

This is an article I recently contributed to BotSplash, a great omnichannel messaging platform. It’s a laundry list of actual contract strategies and the scripts that are currently working for our clients.

What’s working for you? I would love to see some of your tactics. Drop them in the comments below.