🔥 3 steps to endless content
My simple framework for generating thousands of ideas
I want to change the way you think about content forever.
If you’re looking to build a personal brand on LinkedIn, generate leads, create engaging content, and grow your business, read on—we’ve got some good stuff.
Today’s agenda:
💥 Exploding your content ideas
🪴 Starting from scratch
👀 What to know in 2025
💼 Briefly: Reddit, social listening, & major marketing mistakes
⏱️ Up & coming: The shift to “slow productivity”
💭 Never run out of ideas again
In just one hour, you can generate over 1,000 LinkedIn post ideas.
Sound unbelievable?
Watch me take you step by step through my framework that I personally use and have used to help dozens of clients:
💡 Subscribe to my YouTube channel for more!
🌅 If I could start over…
There’s nothing better than learning from the mistakes and successes of your fellow entrepreneurs.
In a recent article for HubSpot, entrepreneur Jenna Kutcher shared the first things she would do if she were to start her business over.
🔑 Here are the key points I think resonate the most:
Create an email list: Kutcher emphasizes the importance of focusing on what you own first vs. the platforms you can’t control. While social media is a powerful tool for connecting with your audience, your email list is yours, and allows you to connect directly with the people who want to hear from you.
Understand your brand’s vision: Your business is your offer, while your brand is your personality behind every offer. Understanding this difference is crucial to how you present yourself online and show up to every interaction. A cohesive brand experience builds trust and confidence with the audience.
Share your experiences: Avoid the urge to “show off,” and instead aim to show up as yourself. Your journey is yours, and sharing that with your audience will humanize your brand and allow them to more easily connect with you and what you have to offer.
💡 Remember that your early mistakes are part of what will make your business so great. It’s the learning that shapes what you will become.
🎉 Content in the new year
Believe it or not, we’re only a few months away from 2025.
So much has changed in the content world thanks to AI, and I’m sure we can expect more monumental changes between now and this time next year.
To help you prepare for the content of the future, Search Engine Land has some tips for how to create powerful, valuable content that does what you need it to do.
Content length: Longer isn’t always better
👉 Essentially, make it as long as it has to be to “answer the question related to the concept,” whether that’s 300 words or 3,000.
👉 Also, that doesn’t always mean it’s in blog form. Consider the best format for what you’re trying to say.
Content depth: The deeper the better
👉 Balance offering a clear answer to the question with all the other relevant, related details.
👉 Aim to take things a step further than the highest-ranking article on your topic.
What’s passage ranking?
👉 It’s a Google feature that allows specific passages or sections of a webpage to rank independently in search results, even if the overall page is about a broader topic.
👉 Does this complicate things? Maybe, but keep your focus on your audience and answering their questions, and you’ll put yourself in the best position for success.
Briefly
🔷 Social media platform Bluesky is no longer trying to replace X (formerly Twitter) but is now claiming to be an alternative to Meta’s Threads
💰 Performative marketing is expensive—and apparently not worth the effort. A new report says a disregard for long-term strategy is costing brands in “unrealized value”
🤖 B2B marketers are most commonly using AI to help with content creation, but take a look at the 5 other ways you could be using it to unlock better leads and higher revenue
✍️ Reddit is everywhere in search nowadays—learn how to get started on the social platform to leverage its major presence
👂 The practice of social listening can help you earn more brand advocates—check out these 6 examples of how to use it
Up & Coming
Four in 10 Americans say they’re burned out. Is the answer to slow down productivity?
Some professionals are jumping on the idea of doing less at a higher quality—and think automation can be a key factor in helping unlock “slow productivity.”
Read more about slow productivity here—and how you can move toward a level of high quality and less quantity.