A new era of marketing
A new era of marketing
Boost engagement and efficiency with cutting-edge tools
Marketing in 2024 is demanding more and more out of businesses that have less and less resources.
This week, let’s zero in on the trends that matter the most to your customers—and which tools you can use to incorporate them while freeing up your precious time.
Today’s agenda:
📣 Marketing “megatrends” you need to know
🤖 AI strategies to improve your workflows
📱 Why businesses should invest in social media tech
💼 Briefly — our quick news roundup
⏱️ Up & coming
These trends are here to stay
👉 Marketing and AI expert Jaxon Parrott says there are four tech and customer-preference “megatrends” that will gain steam this year:
Authenticity
Influencer marketing
Newsletters
ROI optimization (supported by AI)
People don’t trust companies as much as they used to—especially in the age of AI.
Instead of traditional advertising tactics, consumers crave authentic stories from individual influencers.
💡 This content, combined with AI-driven insights, will help your business attract more (and higher quality) leads.
Streamline with AI
The greatest benefit of AI right now is its ability to help businesses streamline their processes and boost productivity.
🗣️ Examples of how to incorporate it:
Use it to summarize or transcribe meetings
Get a virtual AI assistant
Prompt it to generate outlines, descriptions, or ideas for creative copy
Ask it to help you repurpose content for social media, such as creating scripts or turning articles into videos
💡 Understanding AI’s limitations can help you use the tools with confidence.
For example, we know AI can occasionally “hallucinate” or make up information, so be sure to fact-check anything you’re using for marketing copy.
Do you need social media tech?
Social media works—but it’s also a lot of work—especially for smaller teams or solopreneurs.
Social media technology does a lot of the work for you, so you can spend more time building relationships.
🔑 Key stats from Sprout Social:
88% of business leaders who use social media tech say it’s a critical tool in their tech stack
42% of social media users expect to use it more in 2024
76% of consumers love when businesses prioritize customer support on social media—and value quick responses
How exactly does social media tech help?
Schedule and post content
Respond more efficiently to customers
See what customers are saying (and their emerging pain points and challenges)
Offers valuable data to guide your content/overall strategy
💡 Sprout Social is a popular social media marketing solution, but other top-rated options include Hootsuite, Zoho Social, and Buffer.
Briefly
✈️ Valuable lessons from Air Canada’s chatbot fail
📉 JPMorgan CEO Jamie Dimon’s recession predictions
🧑⚖️ The Supreme Court is taking a closer look at free speech on social media
🆓 28 sources of free data you can use to fuel your marketing campaigns
🖨️ HP launches a printer subscription service
Up & Coming
Why this CEO thinks resumes shouldn’t be included in the hiring process—and what businesses should do instead.