🚀 Accelerate your 2024 business goals
Secrets to converting leads faster
With less than half a year remaining to reach your 2024 sales goals, let’s talk about where to focus your efforts—and how to speed things up.
Today’s agenda:
🏃 Convert leads faster
😵💫 Navigating the chaos of social media
💪 The power of social proof
💼 Briefly: Microsoft’s recovery efforts & free SEO tools
⏱️ Up & coming: How to win Google’s Search game
🤝 From leads to loyal customers
Lead generation is important, but if you focus too much on it you’re missing out on the other crucial lead steps.
To turn your leads into loyal customers, follow these three powerful strategies:
Once you’ve captured a lead, you have to prove to them you are the expert with the solutions they need.
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🫂 Embracing the uncertainty
Social media is a real challenge for businesses in 2024 as platforms and consumer needs continuously shift and evolve.
Social Media Examiner urges business to forget everything you know about social media, and instead focus on these key strategies:
Zero in on only one content format that best reflects your strengths, such as blog posts, videos, or podcasts—once this format is established, you can focus on others
Build your own audience first through a blog, email list, or other channel, then use social media to drive people to your content
Create content that stands out by sharing your unique perspective, telling stories, and focusing on delivering value above all else
Consistently show up on your channel(s) of choice so your audience knows when they’ll hear from you next
💡 To take your content to the next level, consider leveraging AI tools that can help you work more efficiently—and make your work more accessible.
🧾 What you need to know about social proof
Social proof is the modern-day version of word-of-mouth marketing.
While word-of-mouth (WOM) traditionally involved personal recommendations from friends, family, or acquaintances, social proof includes WOM as well as:
Online reviews
Testimonials
Social media endorsements
Influencer recommendations
Social proof is a powerful way for businesses to gain trust because it’s amplified through digital platforms and helps you reach a much larger audience.
💬 Execute your social proof strategy
According to marketing expert Jessica True, social proof is rooted in a “psychological need to seek confirmation for our actions.”
True’s social proof strategies include:
Start with excellent customer experiences
Work to reach as many people as possible by targeting your audience on their preferred social channels
Share your testimonials/reviews in your marketing content
Social proof is powerful—start leveraging customer sentiment to grow your business.
Briefly
🖥️ Microsoft releases a recovery tool for IT admins to repair Windows devices that were affected by the massive crash last week
👷 Strategies for creating a “learning culture” at work in the age of AI
📷 Google Search adds support for labeling images that are generated or manipulated by AI
🔎 Top free tools businesses can use to support their SEO efforts
🧰 Instagram planning tools to help you stay organized and track your efforts
Up & Coming
Is Google Search really dying?
Let’s not think of it that way, Content Marketing Institute’s Robert Rose says.
Here’s what you need to know:
“Google optimizes for Google, not your brand”
Google still rewards high-quality content
Read more about how to win Google’s Search game here.