AI 'beacon of hope' for global economy
Plus: Should your business take a social stance?
Here’s some spooky news for you today: Recent research from Resume Builder found that nearly half of office job seekers say they lied about their AI skills — either on their resumes or during the interview process.
But what’s equally scary (or exciting, depending on your view) is the major impact of AI on the future of work.
Let’s dig into the latest data.
Today’s agenda:
🤖 Study: How AI could impact your industry
🤔 Are brands expected to take a stance on social issues?
⏳ How to manage social media when you don’t have the time
💼 Briefly — our quick news roundup
⏱️ Up & coming
Which jobs will be most affected by AI?
Research firm Evercore ISI and venture studio Visionary Future analyzed more than 160 million jobs to understand how generative AI will affect businesses, the economy, and the integration into future workforces.
💼 Here’s what they found:
AI’s influence may lead to a resurgence in global GDP growth, with a substantial economy boost by 2032
Nearly every job will be impacted by AI in some way
Roles that are compensated over $100,000 annually may be more impacted by and benefit more from AI
AI can perform tasks requiring “cognitive abilities” as well as or better than humans, while “creative or strength-based abilities” have little to no AI exposure
Humans+AI=revenue growth (think Iron Man’s J.A.R.V.I.S.)
⚖️ The 5 most-impacted industries/professions based on the analysis:
Legal (45.2%)
Computer and mathematical (44.8%)
Business and financial operations (44.6%)
Architecture and engineering (42.1%)
Educational instruction and library (40.2%)
They are ranked according to the share of each job exposed to AI.
Of course, AI adoption and acceptance could be a slower or faster process depending on the industry and the mindset of its leaders.
Should you take a stance?
Social responsibility and brand activism are growing marketing trends in recent years.
Younger generations in particular want to see the brands they love speaking out on social issues.
But is this actually a smart move?
👀 Let’s look at the research:
Consumer preferences are actually changing along with world events: In 2021, 54% of Americans wanted companies to take a stance on social issues, but this year, only 41% do
Consumers ages 18-29 want to see brands take a public stance (53%), but this percentage drops for ages 30-44 (47%) and ages 45+ (35%)
Global consumers trust businesses more than government, according to Edelman’s 2023 Trust Barometer Report
Ultimately, the decision to take a stance on social issues comes down to a brand’s core values and target audience, according to Hubspot.
Manage your platforms in minutes
Social media is important for your business, but many small businesses and entrepreneurs just don’t have the time to deal with it.
That’s why Hootsuite put together a plan for managing your platforms in 18 minutes or less.
💪 How to do it:
Three minutes looking at competitor content, keywords, and mentions of your brand/services
Five minutes analyzing what you found
Two minutes reviewing your content calendar and ensuring the next scheduled posts are good to go
Five minutes sharing/scheduling content
Three minutes engaging with your audience — replying to comments, asking follow-up questions, etc.
Is it really that simple?
🗓️ Well, to accomplish this easily, it’s helpful to have some tools already in place, such as a content calendar, reporting tools, and automated scheduling.
Briefly
📹 Video trends that might surprise you, including video lengths and X’s (formerly Twitter’s) implosion
🤥 AI expert says Big Tech companies lied about its risks to shut down the competition
🖼️ Here’s how to access OpenAI’s new image generator, Dall-E 3
🔎 Tips for optimizing your content for TikTok search
✍️ 9 content skills you’ll need in 2024, including strategic planning and data analysis
Up & Coming
It’s already time for another Fed meeting.
Experts are predicting that there likely will not be another rate hike tomorrow — and some believe there may not be another one in 2023 and into 2024.
We’ll see what the Fed says.