🤖 AI is rewriting search—are you ready?
What every entrepreneur should know about AI-driven search
Ready for the future of search? The way people find content is evolving fast, and I’ve got the latest insights on how to adapt now while preparing for the AI-driven future.
Plus, I’m sharing the science behind quick learning and tips for stronger content in 2025.
Today’s agenda:
🤖 Want your brand featured in AI search? Here’s how
🧠 How to learn anything fast
✍️ Content strategies for 2025
💼 Briefly: Business books, content scoring, & TikTok’s alternative
⏱️ Up & coming: Future-focused brands are thriving
🔎 Embrace the future of search
AI is the future of search—not an alternative. That’s the message Ann Gynn of Content Marketing Institute has for marketers who are trying to navigate the complex and constantly evolving “search landscape.”
So, what does that mean for entrepreneurs who are trying to get their audience to find their content in 2025? Let’s look at Gynn’s discoveries.
Get to know the 3 types of AI search
Training-first AI (Claude, Llama): Uses static, pre-trained data
Search-first AI (Google AI Overviews, Perplexity): Retrieves real-time indexed web pages
Hybrid AI (Gemini, ChatGPT): Blends pre-trained data with real-time web updates
Monitor referral traffic from AI search tools
Use web analytics filters to track audience preferences and referral traffic from sites like ChatGPT, Gemini, and Perplexity
You’ll find that AI-driven traffic is still low, but it’s growing—so early tracking is extremely valuable
Format content specifically for AI-driven search
AI likes formats like bulleted lists and structured data—and making these adjustments has been proven to influence how AI presents brand mentions
AI-generated answers prioritize semantic intent over exact keywords, so marketers should focus on broader themes vs. exact phrases
Traditional SEO still matters (for now)
Brands ranking well on Google’s first page are more likely to be cited in AI-generated responses
Content format (video, images, etc.) and backlinks, however, don’t seen to have much impact on AI-driven search visibility
💡 Will you try these tactics in 2025?
🤹 Strategies for quick learning & retention
Quick learning and strong retention skills can be extremely helpful for entrepreneurs and founders—and fortunately, these skills can be learned!
I have 10 different research-based strategies or frameworks you can use to strengthen your learning and retention abilities, and quickly develop an ownership around whatever you’re trying to learn.
I discuss these 10 strategies in detail in my video, plus tips for structuring your day to maximize learning:
🧠 10 strategies for faster learning:
Clearly define your learning objective
Create a daily learning schedule
Use proven cognitive techniques (chunking, retrieval practice, etc.)
Optimize your learning environment to minimize distractions
Leverage neuroplasticity with learning enhancers
Build deliberate practices into every session
Cultivate the right mindset (growth 💪)
Use adjacent habits to reinforce learning
Leverage technology for smarter learning
Iterate and refine your learning approach
💡 Subscribe to my YouTube channel for more insights that have helped me achieve wealth while maintaining a strong work-life balance!
🪴 Grow your leads with content that does more
Content marketing has evolved significantly in the age of AI.
To help marketers move with the times, AI and content marketing strategist Brian Piper developed the IDEAL framework.
Let’s break it down:
I: Identify your goals and audience
D: Discover content opportunities by auditing existing content
E: Empower authentic messengers (real voices—internal or external)
A: Activate multi-channel strategies
L: Learn and iterate (analyze and adjust)
Piper is big on promoting repurposing, so you’re not spending your time endlessly creating content.
✍️ He recommends starting with video whenever possible, because it’s the easiest to repurpose into audio clips, social posts, newsletters, etc. Plus, AI tools like ChatGPT are great at helping you transform content into other forms.
Briefly
👎 Dumped by Bench (bookkeeping service)? Me, too! I switched to Kick—here’s what happened and how it’s going.
🤳 TikTok’s impending ban has resulted in many users switching over to the app RedNote. Here’s what it is and how it works.
💯 Want to know your audience will love your content? Try content scoring—a process to measure the success of your content using certain metrics.
📚 There are thousands of business books on the market, but not all of them are going to leave a lasting impression on us. Check out these 4 books one entrepreneur confidently recommends to others.
🤖 Are we too trusting of AI for our marketing? Read this thought piece on how to artfully balance AI’s powerful automation tools with our critical thinking and strategic skills.
Up & Coming
Long-term thinking is the best short-term strategy, according to research from Team One.
The agency zeroed in on young “radar” brands that are highly rated on their products and services today, but also have shown to be making meaningful progress toward their futures.
Read the agency’s interview with the CEO of one of those radar brands, Califia Farms, to see how they’re balancing forward thinking with present success.