AI won’t tell your story—you need to
LLMs can’t replicate your perspective. If you’re not publishing it, you’re invisible.
Many founders I talk to are so heads-down in building product or chasing leads that they forget one of the most important things: visibility.
If you’re not publishing your perspective, you’re invisible. AI won’t fix that—it will only amplify the voices already out there.
This week, I want to show you why owning your narrative is the most important growth move in 2025, and how to build the systems to make it happen.
Today’s agenda:
🧠 Why founders need to share their experiences
📹 How content creates the demand you need
🪴 Your playbook for building the foundation for growth
💼 Briefly: Business visibility, your “do-not-do list,” and rival partnerships
💬 Quote of the week
🤔 Your customers need your perspective
Lead-buying and other short-term lead gen tactics have led to an unintended consequence: You’re not visible online.
AI and large language models (LLMs) are craving unique, original content—something they can’t generate on their own. And founders have stories, experiences, and perspectives that no one else has.
I recently sat down with Dr. Allen Lomax on the Streams to Impact podcast, where we discussed the renewed need for businesses to be sharing information:
What you need to know:
Platforms like Substack or a simple website act as distribution engines for your insights.
Many service providers and small business owners end up abandoning their sites, but organic trust is more important than ever.
Your stories, client patterns, and original thinking are high-value signals in a world flooded with sameness.
💭 AI favors fresh, firsthand insight. The world needs founders who own their narrative and feed the ecosystem with something original.
📈 Invest in content for long-term growth
Content tends to come second for busy founders trying to grow their businesses.
But in 2025, content is the growth engine. It’s how you educate your market, establish authority, and create the demand you need to survive.
What this means for founders:
Authority first, then adoption: People buy from the companies they see as experts. Content builds that credibility faster than an ad ever will.
Your story makes you different—not your product: Content explains why you matter in a crowded market. Ads scream, “buy now,” while content educates and entertains.
Content compounds: Ads expire. A blog post, video, or podcast you publish today can keep generating visibility for years.
Education generates better leads: Teaching your audience first means that when they do convert, they’re more informed, more loyal, and less resistant.
Founders are busy people—I get it. But you can make your content process work for you.
✍️ Get out all your ideas and unique perspectives, and use AI to turn these stories into refined articles and scripts that you can distribute across channels. I can help you come up with a process.
🌊 How to create a flow that works
You know your audience well. But is it all in your head?
Whether you’re officially launching your startup next week or you’re 5+ years in, something a lot of founders struggle with is building the foundation for major growth.
Here’s your playbook for starting now (or starting over) with a system that sticks.
1. Start now
Planning is important, but don’t stay in this phase for too long. You don’t need to wait until your messaging, ICP, or product is “final.”
Publish content, test responses, and refine as you go. The “feedback loop” is where clarity comes from.
2. Build an audience with “binge-worthy” content
Think of it as building a library rather than a billboard. Start creating content—like blogs, videos, or a podcast—that tackle real customer pain points and can be “binged” by your audience.
This is the ultimate trust-builder.
3. Systemize early
A simple CRM, repeatable outreach templates, and clear fulfillment processes free you up to focus on selling and creating.
4. Automate or delegate low-value work
Make sure you have the basics documented—your audience, your goals, your processes—so you can get certain tasks off your plate.
If something doesn’t require your “founder brain,” delegate. This keeps your energy on the highest-leverage activities.
5. Stay consistent
The secret to traction isn’t one viral hit. It’s the compounding effect of doing the right things every week.
💡 Put the right systems in place so every action builds on the last.
Briefly
🔍 SEO is shifting fast. AI is changing how people find answers, and the old playbooks don’t cut it. You don’t need to be an “SEO expert”—but you do need to make sure your business shows up where customers are actually looking.
✂️ Doing more isn’t always progress. A “do-not-do” list helps founders cut low-value work and free up energy for what actually drives growth. Stop asking “what more should I add?” and start asking “what can I subtract?”
🤝 The “crush the competition” mindset is fading. Startups are increasingly partnering with rivals to share costs, expand reach, and improve credibility. The mindset shift: stop guarding your slice of the pie, and find smart ways to make the pie bigger.
Quote of the week
“An entrepreneur is someone who jumps off a cliff and builds a plane on the way down.”
– Reid Hoffman, co-founder of LinkedIn