🎯 Are you targeting the highest quality leads?
Plus: Most people aren't using video right — see the stats
Failure is inevitable at some point — but it’s what we do with it that matters.
Today’s agenda:
💪 Lessons from failure
💡 Lead gen ideas to fill your pipeline
📹 How to make your videos succeed
💼 Briefly — our quick news roundup
⏱️ Up & coming
🧗 Don’t let failure hold you back
Author and finance expert Tom Corley has started four companies — three have survived.
In a piece for Entrepreneur, he explained that the failure of one of his startups helped fuel the success of his three other companies.
Corley’s most valuable lessons from failure
Pick partners who have experience in the industry
Success will take much longer than you’d expect it to
You must have what it takes to overcome adversity — because there will be adversity
Use your own money to fund your business
Never make assumptions
Own more than 50% of your business
Don’t ignore relationships — keep in contact with your network
Read Corley’s full list of 19 lessons here.
💬 What have you learned from past failure?
🔎 Zero in on high-quality leads
Lead generation often ranks as one of the biggest challenges for businesses, writes Kathy Floam-Greenspan of Pomerantz Marketing.
But while these businesses often push significant resources and funding toward lead generation, many often forget that it’s not about the number of leads, it’s about the quality of the leads.
Tips for attracting high-quality leads
Creating content isn’t enough — craft curated content that is tailored to your audience and “inspires engagement”
Get your content published on established platforms
Combine high-quality content with enticing deals
Give your website a makeover
✍️ Make note: Consumers are craving more video in the vast sea of marketing content. Let’s talk about how to do it.
Survey: Most people aren’t using video right
Only 7% of B2B marketers say they use video to its full potential, according to new research from Content Marketing Institute on video and visual storytelling.
But 67% say video has become more important to their business in the past year.
Key insights
77% of respondents use social media videos, with 54% saying this type delivers their best results
Marketers are posting the most on YouTube, followed by LinkedIn, Facebook, and Instagram
Respondents said the biggest challenges include the time to produce the videos, and generating consistent content
Only 18% of marketers use AI to help create their videos
60% of marketers say they need a video strategy to get better results with their content.
Key takeaways: In short, video needs to be taken more seriously to achieve the best results.
That means developing a video strategy that ensures each video connects to the company’s core values and mission, using AI tools to generate ideas and streamline editing, and measuring the success of each piece of content.
See the full research results here.
Briefly
🧑💻 The benefits that impress tech workers the most, according to a Meta tech recruiter
🤖 This experimental AI assistant is being programmed to perform common, simple office tasks
💲 Surfshark’s Black Friday deal offers its VPN service for $4/month
🧰 Check out these new lead gen ad tools for Instagram and Facebook
🤹 See the 11 skills you should have in the age of AI
🎁 Get your shopping done early: Here’s a holiday gift list (all under $100) from The Verge staff
Up & Coming
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