Attention: Becoming a Notable Voice
"Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence"
- Sean Gardner, Co-Founder of the pioneering Huffington Post "Twitter Powerhouses Series".
Executive Summary:
In today's digital age, sales professionals must harness the power of social media platforms to gain attention, build credibility, and drive demand for their products and services. By embracing social selling, creating and sharing valuable content, and engaging with their audience, salespeople can establish themselves as experts in their field and stand out in a competitive market. This chapter explores the benefits of social selling and provides practical strategies for utilizing platforms like LinkedIn, Twitter, and Facebook to attract and engage with potential customers.
Key Points:
Attention and influence are crucial for sales success; social media platforms offer opportunities to command attention and grow an audience.
Social selling involves creating and sharing valuable content to attract buyers with intent, replacing cold outreach with meaningful engagement.
Overcome the fear of speaking out in public and embrace the opportunity to create and think in public, becoming a notable standout in your industry.
Utilize social media platforms for richer prospecting by searching for keywords and profiles that show interest in your products or services.
Market test your sales presentation in real-time through social media, gathering valuable feedback to refine and improve your value proposition.
Engage with your market and industry by participating in conversations, commenting on relevant news, and sharing insights to establish yourself as a thought leader.
Harnessing the power of social media in sales can lead to increased attention, credibility, and demand for your products and services.
Photo by Nicholas Green on Unsplash
Harnessing the Power of Social Media to Build Attention and Credibility
Attention and influence are the lifeblood of any sales professional. The more attention you can command, the more influential you become, and the more successful your sales efforts will be. Social media platforms like LinkedIn, Twitter, and Facebook offer unparalleled opportunities for salespeople to gain attention, grow an audience, and establish themselves as experts in their field. As Ernest Hemingway once said, "When you have a talent, use it in every way possible."
Social selling is the art of using social media platforms to attract and engage with potential customers. By creating and sharing content that is both interesting and helpful, you can attract buyers with intent, rather than relying solely on cold outreach. This means less time spent hunting down leads, and more time spent engaging with customers who are genuinely interested in your products or services.
The fear of speaking out in public is a common hurdle for many salespeople. However, as a sales team of one, you must be fearless in your pursuit of attention and influence. Embrace the opportunity to create and think in public, sharing your insights, experiences, and expertise with the world. As you do so, you will become a valuable and notable standout in your industry, helping to drive demand for your products and services.
Social media platforms offer a wealth of prospecting opportunities beyond the traditional filters of title, role, and revenue. By searching for keywords and profiles that show interest in your products or services, you can identify potential customers with greater precision and accuracy. Remember the old saying: "The more specific your target, the more likely you are to hit it."
One of the most powerful aspects of social selling is the ability to market test your sales presentation in real-time. By sharing your content and engaging with your audience, you can gather valuable feedback to help refine and improve your value proposition. As you iterate and hone your message, you will become an increasingly effective salesperson, better equipped to convert prospects into customers.
To truly become an expert in your field, you must not only create content but also engage with your market and industry. Participate in conversations, comment on relevant news, and share insights that showcase your expertise. As you do so, you will attract an audience of like-minded individuals who see you as a thought leader and a valuable resource.
In conclusion, social media platforms offer salespeople an unparalleled opportunity to gain attention, build credibility, and drive demand for their products and services. By embracing social selling, creating and sharing valuable content, and engaging with your audience, you can establish yourself as an expert in your field and a standout sales professional. Remember, "In the age of social media, the one who speaks loudest is the one who gets heard."