➡️ Best tricks for better engagement
Plus: Solutions for relentless burnout, and where AI is headed next
Do social media algorithms feel more like a foe than friend? Specifically, one that likes to hide your content from your followers?
The key is to learn what it wants and work with it.
Today’s agenda:
💥 Content that sparks engagement
😰 What’s causing burnout in the workplace
🤖 Survey: Where are we with AI?
💼 Briefly: Outdated interviews, chatbots, and content tools
⏱️ Up & coming: How a TikTok ban could affect businesses
🧑💻 Decoding the algorithm
Do you ever hear people on social media talk about “the algorithm”?
Often, it’s in the context of “liking” or “commenting” on a certain post so the algorithm will show it to more people.
It’s possible for any business to work with the algorithm by creating content your audience loves (and will actually get to see on their feeds).
The algorithm wants engagement
Michael Stelzner, founder of Social Media Examiner, writes that algorithms prioritize content that gets people to slow down, watch, comment, like, and share.
Why? Because you can monetize it, of course!
A marketer’s goal, then, is to create this highly engaging content.
How to do it
Stelzner asked content marketing expert Andy Crestodina for his insights:
Take a strong stance on a topic and share your unique point of view
Ask ChatGPT for opinionated content ideas based on your audience’s personas
Include multiple perspectives with varying viewpoints
Publish the content on your social media channels and keep engaging with your audience in comments
💡 “Strong opinions” doesn’t mean controversial.
It might feel strange at first to take a strong stance with your content, but the idea is to start a conversation and encourage other opinions.
🔥 The answer to burnout
If you have more than one burned-out employee, it’s a “structural and cultural problem” in your organization, says psychologist and author Adam Grant—and leaders are responsible for fixing it.
The problem with burnout is it doesn’t go away over time, but instead makes it increasingly difficult for your employees to function.
🧑💼 Grant’s solution:
Demand: Leaders have to identify what demands are causing the burnout (too much work, unclear expectations, etc.)
Control: Demands can’t always be solved—so give your employees more control (choice or freedom) over how their day looks
Support: Set the example for employees by speaking openly about mental health and keeping communication open
💡 Happy, healthy employees = more productive, more loyal, and more creative employees.
🧑🔬 AI one year later
Last summer, The Verge published a survey on how U.S. adults are using and thinking about AI.
A year later, they have some updated findings to share:
Usage is growing at a slower rate
Regular users are becoming “superusers”
Email is the fastest-growing use case for AI
Consumers mainly use AI for productivity, followed by creativity
Consumers want government regulation but think companies will have to lead the charge on transparency and misinformation
💡 Good news—people don’t think AI is beating the professionals (yet), even though they generally think it improves their own content skills.
Briefly
💼 Outdated hiring processes are hurting companies—here’s how to make sure you’re getting the right fit
🤖 New tool scores large language models based on reliability to help businesses understand which chatbots they can trust
📱 Meta AI is out on its social media platforms—read how it works and how it compares to other chatbots
✍️ Google urges people to fact-check AI-generated content before publishing after team members discover Gemini’s outdated SEO advice
🌟 Top content curation tools to help social media marketers and creators
Up & Coming
More than 7 million small U.S. businesses use TikTok—and many are concerned about what’s next if the platform is banned.