Don't miss these simple email tips
Don't miss these simple email tips
Psychological tactics that lead to more clicks and opens
Psychology and marketing go hand-in-hand, helping businesses to understand why consumers do what they do and how you can effectively reach them.
This week, we’ve gathered some helpful tactics you can start incorporating immediately—and potentially see some immediate results.
Today’s agenda:
✉️ Better emails—backed by psychology
✍️ The power of employee-generated content
🗣️ Tack these quotes on your desk
💼 Briefly: Meta AI, iOS notifications, & soft landings
⏱️ Up & coming
📨 Simple email tweaks with impressive results
A cognitive neuroscientist made a simple switch in an email subject line from “Veterans, you’re eligible…” to “Veterans, you’ve earned…” — and the number of enrollees went up 9%.
Inspired by this psychological tweak, Phill Agnew, host of marketing podcast Nudge, began his own subject line tests and discovered the following:
People are motivated by social proof: Showcasing the number of downloads on a podcast episode next to the subject line doubled the click rate
People respond well when they’re reminded of their loyalty: Reminding people how long they’ve been subscribed boosted the open rate 7%
People are more likely to act on scarcity: Adding “only today” to a subject line increased the open rate by 15.1%
💡 The most important component of building your email strategy is testing.
A/B testing allows you to send two different subject lines or email CTAs to sample groups and compare results.
🤝 Should you tap into employee-generated content?
User-generated content (UGC) is content that supports your brand but isn’t created by your brand.
It includes employee-generated content (EGC), which is—as the name suggests—created by your employees.
And as it turns out, people are big fans of all UGC, including EGC.
Why you might want to consider EGC
According to MarketingProfs, EGC does the following:
Gives employees space to authentically advocate for your brand
Enhances team collaboration and connection
Attracts new talent
Humanizes your brand and builds trust
💡 EGC might include blog posts, social media takeovers, behind-the-scenes photos, videos, or live streams.
📣 Best quotes for CEOs
Quotations can be a powerful source of inspiration and motivation for CEOs.
SEO expert, author, and speaker Jason Hennessey says these quotes are among his favorites:
“It's okay to admit what you don't know. It's okay to ask for help. And it's more than okay to listen to the people you lead—in fact, it's essential.” — Mary Barra, CEO of General Motors
“You can't use up creativity. The more you use, the more you have.” — Maya Angelou
“What looks like multitasking is really switching back and forth between multiple tasks, which reduces productivity and increases mistakes by up to 50%.” — Susan Cain, author
💡 If you don’t already, it can be helpful to write down your favorite quotes and keep them on display around your office or home for regular inspiration.
Briefly
🤖 Meta begins trials for its AI chatbot with Instagram, WhatsApp, and Messenger users in India and parts of Africa
💬 Are you getting too many notifications on your iPhone? Here’s how to dial it down
✂️ Economist says the Federal Reserve’s rate cut path for 2024 is difficult to predict
🪂 Evercore founder Roger Altman says the U.S. economy may have already had its soft landing
🧑⚖️ Sweeping AI regulation is no longer feasible at this point in time because the tech industry doesn’t know what it’s actually asking for, says Box CEO Aaron Levie
Up & Coming
Salesforce is in talks to acquire Informatica, a cloud data management company.
If the deal is made, it would be the company’s biggest purchase since Slack in 2021.