Find success as a solo marketer
Find success as a solo marketer
Plus: The true role of a CEO
Are you a one-person marketing team? It’s more common than you think.
Let’s talk about how you can craft an unbeatable strategy with your own resources.
Today’s agenda:
🙋 Attn: Solopreneurs and marketing teams of one
✉️ Email marketing mistakes
🗣️ The actual role of CEO
💼 Briefly — our quick news roundup
⏱️ Up & coming
Boost your reach as a one-person team
Not all of us have robust marketing teams with writers, designers, specialists, and analysts.
In fact, many are the first person on their team to enter the world of marketing — or they are currently the only person on their team (solopreneurs: we see you!).
💪 Tips for putting together a robust multichannel plan without a robust team, from marketing director Daryl Fanelli:
Don’t sacrifice planning for action: Establish your goals, core values, mission, target audience, and what makes you unique before you start creating campaigns
Create an online presence: Including a website that aligns with your established plan and the social media channels that your audience prefers
Keep an eye on the competition: This will help clue you in on where your audience is hanging out and which types of content they want to see
Create a detailed content calendar: Write out your ideas, create a plan for reusing content across channels, and schedule your posts
Use your time wisely: Track your time and determine which projects and tasks are worth the extra effort and which need to be pared down
The bottom line(s): It’s okay to keep things simple at first, as long as everything you’re doing is accurately targeted and accurately represents who you are.
Also, make use of templates and automation tools.
Don’t make these email marketing mistakes
Email marketing is essential to the growth of your business.
📩 Are you making any of these mistakes?
Not segmenting your audience
Not testing your emails for broken links or other failures
Sending too many emails
Clunky layouts
Ignoring customer replies
What could you add to the list, based on your experience from emails that hit your inbox?
CEO role: Shaping vs. making
As the leader of your company, do you believe it’s your role to have a hand in every single decision?
Well, Harvard Business School professor and former dean Nitin Nohria disagrees: CEOs should not be the “ultimate decision-maker,” he says.
Instead, they should be shaping the decisions by establishing a shared purpose, priorities, and goals.
🤔 Here’s how:
Design the process: Detail the parameters of who is involved, what gets decided when, and who makes the decision
Determine how much you want to be involved: You may decide to be involved in every stage or step in at a certain point to provide guidance or challenge the process
Are you making the final call? Or are you endorsing the final decision of a senior manager you trust?
💭 Considerations:
Impact on company’s financial health
Impact on company’s core values
Risk involved in the decision
Decisions that impact key stakeholders
Urgent decisions
The ultimate goal is to thoughtfully develop a decision-making strategy and structure, and to foster an environment where your team is empowered to make decisions that align with the company’s goals.
Briefly
📱 New iPhone 15 ignores generative AI in exchange for subtle AI features to enhance user experience
🤖 Introducing ChatGPT Enterprise: Should you tap into the latest tech?
💆 Retail sales were up 0.6% in August from July thanks to a jump in travel and wellness services
🚨 Google’s latest Helpful Content Update: Third-party content, fake updates
✍️ Amazon rolls out technology that allows advertisers to use AI to write product titles, descriptions
Up & Coming
The Fed may pause on a rate hike at this week’s meeting — but the jury is out on whether there will be another hike in 2023.