Are you struggling to generate and maintain a pool of high-quality leads?
Let’s check where your pool is leaking.
Today’s agenda:
🔎 Identifying your lead gen issues
🧑💼 Have workers stopped quitting?
🤖 AI needs a soul to avoid a crisis
💼 Briefly — our quick news roundup
⏱️ Up & coming
Lead gen maintenance 101
The key to fixing your lead generation system is to first identify exactly where the issue is, according to MarketingProfs.
👓 We tend to focus on traffic, impressions, shares, etc., when we really should be focusing on the following KPIs:
Qualified leads
Landing page conversion rate
Cost per lead
What you find from these KPIs will help you determine your true focus.
🚰 Steps to fixing the leak:
Evaluate your strategy, process, and conversion
Align your sales and lead gen teams
Streamline your process with more automation tools (drip, email, and ad campaigns)
Execute an inbound marketing strategy, including blogs, social media, and website SEO
Make sure you understand what is happening at each point along the funnel to determine how to fix the inevitable leaks.
Quitting is in the past
It’s safe to say the Great Resignation chapter has closed.
🧑💼 In 2023, workers are staying where they are for several reasons, including:
Economic uncertainty
Interest rate hikes
Continual multi-industry layoffs
A survey from Workhuman found that 86% of respondents are happy at their current job.
They say these factors influence the decision to remain at a company:
They like their company (36%)
They receive good benefits (26%)
Finding a new job in the current market would be challenging (13%)
😄 What can businesses do to make sure their employees are happy?
Forbes suggests:
Offering learning and career development opportunities
Striving for and maintaining a positive company culture
Providing a healthy work-life balance
Fostering positive relationships with leadership
Why do your employees choose to stay at your company? What do you offer that others don’t?
Does AI need a soul?
Astrophysicist David Brin thinks so.
While calls for a pause in the development of AI may not stop its threat to humanity, Brin thinks that accountability is the ultimate solution.
🤖 In light of the greatest (and gravest) concerns and outcomes for AI’s potential to weave its way into every crack of “the new cyber ecosystem,” Brin highlights the true goal: maximizing positive outcomes from AI while minimizing the potential harms.
Again, back to accountability. Brin says AI needs to “compete with” or “tattle on” each other. But in order to do this, it needs “a truly separated sense of self or individuality”:
An identifiable true name or registration ID
A physical “home” for an operational-referential kernel
You can read Brin’s full thoughts here.
Briefly
🐦 You’ve likely heard of Twitter’s newest competitor, Threads, but here are some others you may not know about
📑 A 5-point blueprint for building a sustainable content practice
💻 Why the hybrid work model strikes the perfect balance for productivity and resiliency in your company, according to Entrepreneur
📱 Proven strategies for social media lead generation
Up & Coming
Generative AI is “way overhyped” right now, says an AI engineer who spoke anonymously with Business Insider.
The engineer says most of the AI startups (70%-80%) getting VC funding today are going to fail — similarly to what happened with crypto — and it’s because most people don’t fully understand what AI can and can’t do yet.
This remains to be seen, but check out the article if you’re wondering which types of startups you should keep an eye on.