Founders: Here’s how to use ChatGPT like a full team
The 24/7 teammate that helps you look sharp and close more deals
Building a business is hard enough—doing it all yourself makes it even harder.
But what if your first “hire” didn’t require a salary, benefits, or even sleep?
This week, I’m sharing how founders are using ChatGPT as their first team member—processing sales call notes, surfacing customer insights, roleplaying real conversations, and powering smarter automation from day one.
Today’s agenda:
🤖 Why you should “hire” ChatGPT for your business
🗣️ The impact of AI roleplay on your sales
⚙️ How automation is evolving in the “LLM era”
💼 Briefly: Social media trends, when AI makes sense, & foldable phones
⏱️ Up & coming: Driving sales with higher quality content
🧑💼 AI: Your first, free team member
As a founder, you’re going to eventually build a team. But in the meantime, you’re left wearing all of the hats—with little to no support.
ChatGPT can be your first team member—available 24 hours a day, seven days a week to help you get your company off the ground.
👇 In my latest video, I explain the top 5 ways founders can use ChatGPT to get traction—especially in the early stages.
🤖 Key uses for ChatGPT:
Process transcripts from every sales call
Identify or strengthen your ICP
Write job descriptions and interview questions
Draft proposals and deliverables
Teach you new skills
💡 Subscribe to my YouTube channel for more insights that have helped me achieve wealth while maintaining a strong work-life balance.
🎭 How to roleplay with AI
Many founders haven’t yet discovered one of the most helpful AI sales hacks: AI roleplay.
💬 You can prompt AI to act as your:
Buyer
Competitor
Investor
SDR
And use this tool to refine your pitch, explore buyer psychology, or even practice your cold call openers.
How it works
Choose a scenario, such as a demo call, direct message exchange, or other sales activity with your desired audience.
Write your prompt, including details about the person, what you are trying to accomplish, what their hesitations are, and what you want them to do.
Start the conversation, allowing AI to respond like your ICP.
Prompt for feedback at the end of the conversation to help you improve.
🧑🏫 Use AI as your practice ground to sharpen your performance and target more precisely.
🧠 We help founders and sales orgs embed AI roleplaying into their strategies. Book a Discovery Call >>
🙅 Use this, not that: automation edition
Automation is important for consistency and saving time, but the rules have shifted significantly in the large language model (LLM) era.
The old automation model focused on a one-size-fits-all automation first, personalization later approach.
The new model is human-first.
Here’s how to implement this new approach, in the form of what to keep and what to kill.
✅ What to keep
Lead routing and prioritization using AI tools
Sales enablement triggers
Post-meeting follow-ups
❎ What to kill
Generic drip campaigns
Lead scoring based on email opens
No exit paths
👉 Read my full article for AI solutions and specific tools you can use to modernize your automation.
Briefly
🔗 Zero-click content, keywords, Gen Z B2B buyer behavior—the B2B social media landscape is rapidly evolving. Read this breakdown of events you need to keep an eye on as trends continue to shift.
✉️ Email is still effective, but your subscribers are weary—see which email characteristics more often lead to opens and saves rather than deletes and unsubscribes.
🤖 Not everything requires an AI solution—but how do we know the difference? Cost, inputs/outputs, and other factors can help you determine what’s best. Check out this customer need matrix to guide you.
🍎 The first foldable (book-style) iPhone is expected next year, and Apple is working to shift its release schedule to keep the six-iPhone lineup more manageable.
Up & Coming
Ultimately, SEO should focus on conversion.
In 2025, founders should shape their strategy around persuasion and brand credibility—not just traffic or rankings.
This article breaks down how to approach Google’s EEAT framework—expertise, experience, authoritativeness, and trustworthiness—through the lens of Aristotle’s ethos, pathos, and logos.