From founder to revenue engine: Your 90-day GTM playbook
Everything you need to build a predictable, scalable sales motion
What does it mean to be a leader in 2025?
In the age of AI, everyone has access to the same information. Your edge now lies in how well you connect, communicate, and build something meaningful—across channels, communities, and platforms.
Today’s agenda:
📒 Your 90-Day B2B GTM Playbook
📣 Get your brand recognized
🌎 Leadership’s evolution in the age of AI
💼 Briefly: Improve your LinkedIn Ads & email marketing
⏱️ Up & coming: Your new AI assistant
🧑💼 You are your startup’s best salesperson
Building an initial client base is one thing. Creating a repeatable, scalable go-to-market (GTM) engine? That’s where many founders, early-stage startups, and first-time marketing executives get stuck.
🚀 If you’re still figuring out:
How to go outbound for the first time
How to build a repeatable GTM strategy
How to scale beyond referrals and word-of-mouth
👉 My 90-day GTM Playbook is for you.
In my latest video, I break down how you, as a founder, are the most effective salesperson for your startup and how to leverage your expertise, network, and credibility to win early customers.
⬇️ Click to watch:
👀 What’s inside the playbook:
How to define your Ideal Customer Profile (ICP) and focus on high-value prospects
The framework for crafting a clear & compelling Unique Value Proposition (UVP)
The best GTM strategies for early-stage B2B startups (direct sales, outbound, inbound)
A founder-led sales approach to book and close high-quality leads
How to build demand organically—without relying on a big ad budget
Key metrics to track and measure GTM success
🏃 I also share a 30-day sprint plan to take immediate action and start validating your GTM approach right away.
💡 Subscribe to my YouTube channel for more insights that have helped me achieve wealth while maintaining a strong work-life balance.
💪 Brand-building is your SEO edge
SEO has been primarily Google-focused ever since Google became the dominant search engine in the 2000s.
But there’s been a major shift—search behavior is becoming more “fragmented” across platforms like LLM search (AI-powered), TikTok, Reddit, and YouTube, writes SEO and content expert Adam Tanguay.
In 2025, brands need to focus on multi-platform visibility and brand recognition. This means pivoting from keyword-focused SEO to brand-driven SEO, where your company is seen as an authority across search engines, AI models, and social channels.
How to build a brand-first SEO strategy
Turn into a thought leader: Contribute to LinkedIn, industry publications, and podcasts to boost brand presence—and if you have other team members, encourage them to do the same
Get original: Conduct original research or case studies that only your startup can provide
Keep it structured: AI Overviews and other LLM-generated answers love pulling in structured data—keep this in mind as you create content
Plug in your brand name: Tanguay says he tells clients to use consistent phrasing like “{brand} {adjective} {keyword}” in your owned media
💡 Start keeping tabs on how frequently you appear in LLM search models (Gemini, ChatGPT, etc), as well as your brand search volume and mentions on sites your audience loves to use.
🤖 Leadership in the AI era
Leadership historically has been marked by these two key factors:
Access to information others didn’t
Telling a compelling story about it
Today, AI is leveling the playing field—everyone has access to the same information. Robert Rose of Content Marketing Institute says the question now becomes, “What’s left?”
AI is essentially shifting what “leadership” requires. While there are many potential outcomes, let’s focus on what you can do with this information.
🤝 What ‘thought leadership’ requires in 2025
Creating meaning and guiding interpretation: Information is no longer power—it’s how you interpret and communicate it to your audience. This means not just presenting the data, but framing it in a way that builds trust and encourages action.
Getting your audience to believe in you: Your message doesn’t mean anything to your audience unless they trust and believe in you first. Your authenticity and credibility must shine through.
👥 Thought leadership today is bolstered by community. The true differentiator is building real relationships with others.
Briefly
🔗 LinkedIn Ads seems easy enough, but seemingly minor mistakes can quickly add up to bigger problems. See the 5 common LinkedIn Ads mistakes you may be making (like targeting by age or not setting up website actions), and how to correct them to boost your ROI.
🪴 AI + CRMs = business growth. A digital marketing and SEO expert tried out three different AI CRMs—here are the benefits and uses.
✉️ Email marketing offers the highest ROI out of any marketing strategy—so why aren’t you reaping the rewards? You may need to improve your subject lines, CTA, or overall focus. Check out the top reasons your emails aren’t converting (and how to fix them).
🤖 Investigative reporter Gary Rivlin is worried “we’re not being deliberate” with how AI is used—and fears it may be too much power in the hands of too few people. Read the highlights from his new book on the advances and potential of AI.
🎉 2025 is expected to be a big year for B2B events, with 66% event organizers saying they plan to schedule more events this year and 82% saying their in-person events are effective in reaching their business goals. See the data here (it’s free to read with an email).
Up & Coming
Ever wished for a consultant who’s always available, never frustrated, and costs a fraction of a traditional advisor?
AI assistants can be just that—and they’re transforming how businesses operate.
Read more about how to train AI assistants, customize your workflows, and streamline your strategy in this recent article from Search Engine Journal.