🌳 Get to the roots of your success

The tools and KPIs you need to know to expedite startup growth

Photo by Jacob Spaccavento on Unsplash

Growth is complex—but you can start unraveling the root of your startup’s success with specific tools and strategies.

Let’s dig in.

Today’s agenda:

🤖 AI’s role in your startup’s innovation

📈 Most important KPIs for startups

📧 The key to successful email content

💼 Briefly: Consumer engagement metrics & SearchGPT

⏱️ Up & coming: Return of the cookie?

🪴 How to leverage AI for growth

A business’s products and services are rarely truly evergreen—after a certain amount of time, they’re going to need to evolve to meet the current needs of their clients.

We now have AI to help us quickly churn through data, brainstorm, and suggest solutions—but there are a lot of unknowns about how exactly this technology fits into a business’s growth and innovation strategies.

Thankfully, we now also have some “knowns” due to research from associate professor Lynn Wu and professor Sam Ransbotham on how companies already are using AI for innovation.

🔑 Key findings from the studies:

• It boils down to how companies are using the tools vs. the tools themselves

• Understand there are numerous paths to obsolescence, such as changing contexts, short lifespans, and complex combinations of materials

• AI’s strengths lie in managing vast amounts of data and predicting performance, which reduces the need for extensive trial and error

• However, AI is more effective in recombining existing technologies than creating entirely new ones

💡 So, if your industry relies on “radical innovation,” AI likely won’t be as helpful at this point in time—but it can help you improve and create new products from existing successes.

🌟 Which KPIs really matter to startups

There are plenty of key performance indicators (KPIs) you could be tracking as a founder or entrepreneur—but which ones actually matter to your growth and success?

Watch my explanation of the most important KPIs for your business, including metrics for:

• Audience

• Engagement

• Transactions/conversions

• Retention

Focusing on the right/wrong KPIs really can make or break your business.

💡 Subscribe to my channel for more!

💰 Emails that drive your success

There was a point in time where marketers weren’t sure if email was a dying strategy, but it since has proven to stand the test of time.

Email is a direct link to your audience—which has become a precious thing at a time when social media algorithms are creating challenges.

The power of segmentation

As you build your email list, consider how you can group subscribers into segments that allow you to tailor the content and improve open and click-through rates.

To help, consider this list of effective ways to segment your list from MarketingProfs:

• Demographics

• Location

• Device type (mobile vs. desktop)

• Stage of the buyer’s journey

• Past purchase

• Time on list

Don’t have time to segment your existing list? Use automation and AI to help.

💡 Schedule a Discovery Session to see how we can accelerate your go-to-market and lead-generation strategy.

Briefly

🤖 OpenAI targets Google Search with its reveal of “SearchGPT”—a search engine that gathers generative AI links and answers user queries with a conversational tone

📸 Meta AI introduces “Imagine Me” tool for Facebook, Instagram, and WhatsApp, which allows users to transform an uploaded image before sharing

📊 Check out this “ultimate list” of customer engagement metrics your business should be monitoring to improve performance

💻 AI tactics that will help you optimize your website for each visitor

💪 Microsoft indicates its working to make Windows more resilient in CrowdStrike aftermath

Up & Coming

Are cookies making a comeback?

Years after Google first threatened to ax third-party cookies, the company announced they’re keeping them after all.

Read more about what they said here, and then head over here to read the mixed reactions from advertisers.