👀 How to stay visible in a saturated market

Adapt to the latest trends and keep your business thriving

Photo by Melanie Deziel on Unsplash

Sales and marketing can be a strange place for a new founder.

If you find yourself struggling to make heads or tails of this constantly evolving world, I have some tips and strategies to help.

Let’s dive in.

Today’s agenda:

🥇 Pro tips for new founders

🦾 Yet another marketing shift

💻 Better, faster content with AI

💼 Briefly: Staff onboarding & simple headlines

⏱️ Up & coming: Is AI training with your content?

🧑‍💻 Master sales & marketing

You can become a sales and marketing pro as a new founder—just follow my quick list of inside tactics to get started:

💡 Subscribe to my channel for more!

🔎 Marketing in a post-SEO world

SEO is the practice of optimizing your website and content to rank higher in search engine results pages (SERPs).

But these traditional tactics are being majorly disrupted by Google’s algorithm updates, leaving marketers scrambling for new approaches that work.

🤔 What’s next for marketing?

HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan believe these trends will help keep your business’s visibility strong, even if SEO fails:

• “Creator-led strategies”: This type of content focuses on personalities over brands (whether an influencer, yourself, or another in-house person), helping to build trust via connection

• Video content: If you only have the resources to prioritize one type of content, video should be it

• Focusing on what makes you unique: There are likely many others doing what you do—what makes you different?

• Community-driven platforms: Get on Reddit or Quora and start engaging—these platforms are starting to outrank others on Google

💡 SEO tactics are still helpful—but start thinking beyond SEO as the marketing world experiences yet another major shift in the age of AI.

🤖 Use AI to create content

Here’s the biggest thing to remember about AI in content marketing: It shouldn’t be creating the content, but helping you create better content, faster.

This is the key to content that performs well and stands out in a world that’s increasingly relying on AI—and oversaturated with content.

📹 How to use it

AI can help you speed up your planning and production processes—an invaluable resource for new founders or small business owners with little time.

Here are top ways you can leverage it, via Social Media Examiner:

• Create a brand identity document that explains your business’s mission, services, and target audience, and feed this document to your AI tool (like ChatGPT)

• Ask AI to generate video topic ideas, write titles and hooks, and suggest thumbnail ideas

Once the AI tool has your brand identity document, they can help you create any type of content you want tailored to your audience—not just video.

Make sure you review AI’s suggestions and keep the prompts conversational, so you can help to continually refine the tool’s output.

💡 Schedule a Discovery Session to see how we can accelerate your go-to-market and lead-generation strategy.

Briefly

💼 Ever wanted a career coach? LinkedIn is introducing a new chat feature with generative AI experts that are based on real people

✂️ The Federal Reserve moved its “terminal rate” for 2024 up to 5.1%, meaning it is only forecasting one rate cut this year

🗣️ How do you know for sure if your new sales hires have what it takes? Check out this graphic of the 11 key drivers of “sales onboarding effectiveness”

✍️ New study finds that simple headlines with common words get more reader clicks and engagement than those with “complex phrasing”

Up & Coming

How would you feel if a platform used your content to train its AI?

Read Content Marketing Institute’s exploration of this topic, addressing whether it really matters—and if you have a say, anyway.