Investing in growth 📈

Sep 12, 2023

Challenging markets require a delicate balance of battening down the hatches and strategizing growth.

Let’s talk about the key ways you can invest in yourself as you prepare for the next wave of demand.

Today’s agenda:

👉 Tips for tapping into a new market

💰 Invest in your marketing

👀 Are you overlooking your website’s accessibility?

💼 Briefly — our quick news roundup

⏱️ Up & coming

How to enter new territories with your business

The key to successfully reaching a new audience is brand awareness, says Forbes Agency Council members.

💪 Here’s how to execute it:

Authenticity: “The best global companies know exactly who they are,” says Brent Scrimshaw of Enero Group. Combine this with a deep understanding of your customers, and you’re gold.
Full-funnel strategy: Reach customers at any and all stages of the journey across various channels — social, search, PPC, email, web.
Talk the talk: Get out there and converse with the members of your new audience to get a feel for where they’re at, how they get their info, and how they make decisions.
Get local: Dive deep into local culture and immerse yourself in the community. Partner with local groups/companies/influencers, create localized content, and build relationships.
Conduct research: Winning over a new audience won’t happen overnight. Continually research the trends, behaviors, challenges, etc. of your new market.

🏊 Ready to dive in? Tell us your tried-and-true strategies for winning over your next audience.

Investment mindset = business mindset, says Bjoern Sjut of e-commerce and marketing agency Front Row Germany.

🪴 From a marketing perspective, this investment mindset means investing in marketing activities to grow your business.

How to leverage this mindset for your business:

Align your sales and marketing teams to create a more clearly-defined picture of who your buyers are, who is engaging with your content, and who is most likely to convert
Combine CRM data and digital marketing to make content more personal
Understand your sales lifecycle to accurately determine which marketing channels are and are not working

B2B marketing doesn’t have to be a “shot in the dark” with the tools we have available to us today.

Why does this matter?

First, it’s the largest increase since April 2022.

Second, it means the rest of 2023 could continue on this path. Stay tuned.

Content specialist Michelle Reid calls it the “hidden treasure trove for conversion rates”: Website accessibility.

1.3 billion people experience some form of a disability. Do you have unknown barriers on your website that keep you from reaching them?

👍 Reid’s tips for improving accessibility:

Hire a certified tester or use a digital accessibility platform to scan your website/content
Add alt text to images and illustrations
Write clear headers to help screen readers and search engine bots

Pro tip: Web accessibility isn’t one-and-done — make sure you schedule regular check-ups to stay up-to-date.

🤖 ChatGPT traffic falls for the third month in a row — is it losing steam or will usage increase during school months?

📱 Infinix Zero 30 Android phone has built-in ChatGPT — see why this user loves it

💵 Employment survey reveals that the minimum acceptable salary offer to switch jobs is up to almost $80,000

🧵 Threads releases new feature to search posts on both the mobile and web apps

✍️ OpenAI’s new competition focuses on reasoning and references, isn’t aiming to compete with others

Google’s Search Generative Experience (SGE) is coming — here are the types of content to create and avoid as you prepare for its release.