Much like the growing number of streaming services, social media’s options are exhausting users.
People don’t know where to post anymore or how to adjust their strategies to meet their audience.
What’s next for social media? And for that matter, what’s next for the future of work?
Today, we cover it all.
Today’s agenda:
💀 Why people are leaving social media
🧑💼 Preparing for the future of work
✍️ Fixing the gaps in your content
💼 Briefly — our quick news roundup
⏱️ Up & coming
📱 Is everyone leaving social media?
Freelance tech journalist Shubham Agarwal says he has all but abandoned his social media profiles.
Oversharing is no longer all the rage — instead, users are turning more toward smaller group spaces that are free from curated content and ads.
But what does this mean for your social strategy?
Agarwal says the “big-platform party” is over, but hopefully marks the start of a new era.
🛜 Glimpses of the future
A “pluriverse,” says researcher Chand Rajendra-Nicolucci, that consists of existing platforms and “private communities and niche services” that allow for interest-specific dialog
A network of platforms that provide a customized experience, says Flipboard CEO Mike McCue
🧑🤝🧑 What to do in the meantime
The best we can do right now is work to understand where our audiences prefer to hang out and the types of content they prefer to engage with.
By immersing ourselves in their communities, we can work to be a part of the solution, rather than yet another business overloading them with content they don’t want or need.
💼 What is the future of work?
How does the future of social media tie into the future of work?
Well, as the very first sentence of a recent Harvard Business Review article states, “The last few years have been marked by generation-defining crises — political, economic, societal, and environmental.”
The shifts we are witnessing today are products of these crises.
🔮 What does the future hold?
The future of work lies “within us and our organizations,” the authors write, and we can shape these processes
Leaders don’t have to face these challenges alone — “the burden is collective” and we should work to bring together leaders across our organization to find solutions
The challenges we are facing today require bringing together stakeholders with “competing interests” who can produce diverse insights
The authors suggest that it’s key in today’s world to be able to balance an employee’s autonomy with the organization’s “need for control.”
🌎 In other words, the organization’s history, mission, and identity must remain prominent as a reminder of each person’s role within it — along with the reality that you all belong to something much greater than yourselves.
🛠️ Closing the gaps
Let’s circle back around to content for a moment.
Did you know that your content marketing strategy probably has holes in it?
As digital marketing expert Kelsey Raymond shares via Content Marketing Institute, these “gaps” in your strategy may have always been there, or they have manifested over time.
🔎 How to find the gaps
Pull all content on your website into a spreadsheet and include key metrics for your organization
Perform keyword research (and check out the competition)
Lay out your goals and determine where you fall short
Ask your audience what they want via polls or surveys
Bottom line: Embrace your gaps and work together with your team to fill them in.
Briefly
💵 Payrolls increased by 336,000 for September, surpassing the 170,000 estimate
⏱️ Is the “time blocking” technique for time management right for you?
🏢 Key small business stats to inform and inspire your next moves
🤖 The U.S. has the greatest number of AI job posts in the world. Who’s next on the list?
📱 X (Twitter) releases a new ad format that can’t be reported or blocked
Up & Coming
Top economist Mohamed El-Erian says the latest jobs report is good for the economy but bad for markets.
“The Fed is not going to welcome this report,” El-Erian, chief economic adviser at Allianz SE, said. “Over the long term this may end up being bad news for the economy as well.”
The Fed’s next meeting is Oct. 31-Nov. 1.