Special Report: 2023’s Top Lead Management Trends and Companies

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Any business that deals with sales has a basic understanding of lead management.

But have you noticed that lead management is moving beyond standard, stagnant structures and instead spicing things up to boost conversions?

Through artificial intelligence, personalization, automation, integrations, and much smarter analytics, lead management trends are impacting how sales and marketing teams do business.

To keep up with the trends, stay ahead of the competition, and best serve both your internal teams and prospective customers, dig into our report on the top lead management trends and companies.

We’re sharing the changes to lead management that will put businesses ahead:

• Basics of lead management and how it’s changing

• Top 5 lead management trends boosting performance in 2023

• Leading companies to watch, including incumbents and upstarts

What is lead management and how is it changing

Lead management is the overall structure and system a business uses to collect and manage leads, with the goal of converting leads into customers. It often includes lead scoring, lead distribution, initial outreach, follow-ups, lead nurturing, and more.

As consumer behaviors change and tools and technologies continue to advance, lead management has evolved as well to become more intelligent.

The top trends will show you how powerful these advancements can make your sales and marketing teams, as well as how they can help these teams align and run more sophisticated and strategic operations.