Leadership strategies for a powerful year
Leadership strategies for a powerful year
Plus: The triumphant return of organic search marketing
Did you set your intentions for the New Year?
Let’s dig into the key tips and strategies you’ll need to kick-start the year (and keep the momentum going).
Today’s agenda:
🧑💼 Top management tips to bring into 2024
🌳 Why organic marketing is more necessary than ever
🤖 AI prompts to help your content workflow
💼 Briefly — our quick news roundup
⏱️ Up & coming
⭐ Leaders: Get your mojo back
Harvard Business Review’s Management Tip of the Day newsletter shares quick advice for those in leadership roles.
The editors shared their 10 favorite tips from 2023, and we summarized and expanded on our own favorite points for you here:
Remember who you are
Feeling burnt out or disengaged?
Remember your strengths and what skills you are most proud of, such as:
Your communication skills
Your adaptability
Your innovation
Your empathy
Your conflict-resolution abilities
💪 Keep these in mind as you head into each day, and determine the small ways you can continue to exercise these strengths and make the most impact.
Pull together your team
Unfortunately, it’s easy for teams to lose sight of their goals and lose steam—especially in tough markets.
Here’s how you can pull everyone back together:
Revisit your vision and reignite your shared purpose
Foster open and honest communication
Set milestones and celebrate achievements
Discuss emerging trends and technologies (such as AI) and develop parameters for use
🔥 Guide your team in reigniting the passion they once felt for their role.
Master your communication skills
Effective communication plays a pivotal role in building strong relationships, fostering collaboration, and achieving organizational success.
As a leader, your skills must stretch from small talk to one-on-one meetings, podcast appearances, or keynote speeches.
How to master these skills:
Be an active listener
Use simple, straightforward language
Practice your storytelling skills
Be aware of body language, facial expressions, and gestures
Understand and acknowledge the emotions of others
Project confidence through your tone and body language
Encourage open communication and regular feedback
These tips are even more crucial in the era of Thought Leadership.
🗣️ As a leader, you must have the skills to earn the trust and respect of others through all methods of communication—including content.
🍪 Adapting to a cookieless world
Cookies have helped advertisers and marketers to track and retarget consumers, but Google plans to eliminate them by the end of this year.
Marketers are once again left with the burden of readjusting their strategies, but the answer is simple: Organic search marketing.
How to execute your renewed organic strategy
Organic search is pretty much always the answer for businesses, because it is a long-term, sustainable solution for generating qualified leads, building trust, and fostering a deep connection with the audience.
What to do:
Create high-quality, valuable, relevant content that addresses the needs, challenges, and interests of your target audience
Understand the keywords your audience is searching, but use them lightly and naturally in your content
Ensure a positive user experience on your website
Create blog posts, videos (short-form is extremely popular right now), and email newsletters to directly reach your audience
Leverage the latest AI and automation technology to view rapid results on your content and respond accordingly
🔎 Organic search remains a worthwhile effort for businesses in light of past, present, and future changes. Stay tuned for more tips and insights in the coming weeks.
🤖 GenAI prompts to help your content
If content remains king, it’s time to leverage the tools at your disposal to take away the tedious tasks and leave more room for creativity.
Content Marketing Institute has shared several prompts you can give AI to make it work better for you, including:
To learn your voice: Can you learn [name’s] voice using this article [pasted text of article]?
To repurpose content: I’m going to give you the text from an article. Can you summarize the main ideas into five key points? These points will be used to create an infographic about [topic] that is intended to encourage [audience] to [action].
To give ideas for images: Can you give me a suggestion for a photo or other visual that represents [topic, theme, key message]?
🤔 What types of prompts have you tried? Consider also prompting AI to come up with outlines for blog posts, summarize information, or create meta descriptions.
Briefly
🤖 How to use ChatGPT to create custom GPTs
🎙️ Top 1% podcaster Danny Miranda shares how to make a successful podcast
🎨 Did you know you can generate AI art from Google Search? Here’s how
🃏 Entrepreneurship games to build and refine your decision-making, problem-solving, and other skills
👎 Check out this list of the worst tech failures of 2023, including the Titan submersible and lab-grown chicken
⌨️ The major differences between ChatGPT, Google Bard, and Bing Chat, including pricing, examples, and more
Up & Coming
Americans are feeling “residual anger” about inflation, but economists believe it’s likely that a recession has been successfully avoided and the Fed can begin to lower the cost of borrowing money.