Leading with authenticity
Leading with authenticity
How trust can transform all facets of your business
In an era of opinions without fact and widespread distrust, authenticity is needed now more than ever.
Today, we explore how leaders can build up this trust with their target audience, workplace relationships, and beyond.
Today’s agenda:
📱 Crafting compelling stories for video
🤝 The power of trust
📚 Why we need to keep learning
💼 Briefly — our quick news roundup
⏱️ Up & coming
Unlock your storytelling style
Understanding why video is important for your strategy and successfully executing a video strategy are two very different things.
📹 The key to finding your style and sharing the stories that will resonate with your audience, via Social Media Examiner:
Determine the types of content you like to consume
Take a personality test and list your strengths and weaknesses
Consider your ideal viewer and their challenges and fears
Look for your own stories that match these fears
Why is it important to understand what you like? Because your stories will only work if your viewers believe them.
You’ll come across as much more genuine and relatable if you’re leveraging your strengths and sharing your truth.
🤖 Need some help?
Leverage AI to brainstorm ideas or generate scripts that you can personalize for your audience.
Example prompts for ChatGPT from Hootsuite:
Write a script for a video ad that promotes our newest product feature.
Write a thirty-second TikTok script for a healthy snack brand. The video script should be funny and appeal to a Gen Z audience.
Make your chatbot requests as detailed or general as you’d like, and continue refining your requests until you get the output you desire.
The real secret to your team’s productivity
More meetings, rewards, breaks, and time off could be great for your team, but according to disruptive sales leader Kash Hasworth, trust is the “performance-enhanced steroid” you all need.
Without it, Hasworth says, standards and expectations aren’t taken seriously and productivity suffers.
🤝 How to create a culture of trust:
Understand that it doesn’t happen immediately, but requires consistency, authenticity, and clear communication
Stay true to yourself and be transparent with others
Encourage open conversation and address issues
Create a culture where people feel valued and heard
Do what you say you’ll do
Is there a strong level of trust on your team? How can you improve or maintain communication and authenticity?
Learning to lead
Andrew Liveris, former CEO of Dow Chemical, says the true model of leadership is only taught in real life, not business school.
It involves continual learning and growth in the following forms:
Finding sources of factual information — traveling to sales offices and factories, regions, etc.
Listening to the people on the shop floor and people talking to customers
Embracing the reality of what you hear and making choices
Leading the change yourself on the frontline, and building a team that can deal with this change
Not getting comfortable in your role; stepping out and looking at it to see what’s needed
🗣️ Read or listen to the full conversation with Liveris here, including advice for leaders trying to stay ahead of change, balancing the desire for change and the respect for company legacy and traditions, and working on inclusive, optimistic solutions moving forward.
Briefly
✍️ Best copywriting courses for sharpening your skills and scaling your content creation efforts
📉 ICYMI: Latest CPI report shows inflation rose less than expected, signaling “significant progress on the inflation front”
📚 Seven books every CEO (new and seasoned) should read for new ideas and inspiration
🤖 Top AI tools for accurate, quality content creation
📺 YouTube creators now can include up to 14 external links on their channel profiles
Up & Coming
Is AI poised to eliminate “way more jobs” than we thought? Read Emil Skandul’s in-depth look at what might happen.