🏗️ Marketing from scratch: Build your brand with confidence
🏗️ Marketing from scratch: Build your brand with confidence
Foundational strategies to grow your business from the ground up
Marketing advice online often is targeted at major corporations.
Solopreneurs and startup founders have vastly different marketing needs—and deserve their own space to feel at home.
Welcome—we’ve got you covered here.
Today’s agenda:
💪 Advanced CRM tactics
🧑💼 Solopreneur strategies
🌱 Marketing from scratch
💼 Briefly: AI content checkers & a malware warning
⏱️ Up & coming: Lower your risks on social media
💥 The most powerful tool in your arsenal
Do you have a Customer Relationship Management (CRM) system?
Do you know how to leverage it for maximum effectiveness?
🔥 Watch my latest video for insights on top systems, key features, and lead management strategies:
💡 Subscribe to my channel for more!
🧑💻 Building your personal brand
Growing your business is tough as a solopreneur.
Instead of a big marketing team by your side, you’re consistently pulling from your own resources for fresh leads.
In that case, your focus should shift to personal branding to build and grow your business, says Megan Mahoney, head of SEO for Copyblogger.
🏅 Become the trusted expert
Personal branding = establishing yourself as an expert in your niche.
You’ll shift your focus to directly addressing your audience, gradually building momentum, and widening your network.
🚨 Here’s how, according to Mahoney:
Define what you offer and who your audience is
Choose one major platform first that your audience loves the most
Brainstorm the types of content you are able to easily create from your unique perspective, such as case studies, strong opinions on topics in your niche, and lessons you’ve learned
Carve out a specific amount of time per week for your content creation, whether it be videos, blog posts, infographics, etc.
Anticipate that you won’t get much attention at first, so build traction by interacting with the posts of other industry experts
Turn a high quality piece of content into a lead magnet, so you can collect contact information from readers/viewers for an email list
💡 Mahoney’s tips are straightforward, accessible, and help solopreneurs start where they are with what they have. Give them a try!
⚒️ Marketing strategies for startups
When you’re ready to build a more robust marketing strategy for your startup, HubSpot has a creative list of ideas that incorporates top trends in 2024.
To inspire your first campaigns, consider the following advice from startup expert Annie Katrina Lee:
Understand your journey isn’t one-size-fits-all—take all marketing advice and tailor it to your needs
Send out a survey to your audience to collect helpful feedback
Focus on an organic approach first and paid later while you learn about your audience and what they like/don’t like
AI is making consumers crave authenticity—get personal and share your story to find your people
At this stage in the game, think of your early marketing efforts as a solid foundation that you can continue to build upon.
Briefly
😟 Could figuring out your role in the workplace help to reduce stress? Take a look at the research
📉 Top economists acknowledge recession worries, but still believe a soft landing is possible
🍪 What does Google’s move to keep third-party cookies (for now) mean for digital advertisers?
🚨 Watch out: Scammers are disguising malware as AI photo editing tool ads on Facebook
🤖 Want your AI-assisted content to sound more human? Check out these top AI content checkers that can help you improve your content quality and originality
Up & Coming
Social media is a wildcard in 2024. No matter what industry you’re in, your business is vulnerable to its risks.
Check out Sprout Social’s guide to lowering your social risks, including strategies for avoiding security breaches, legal issues, and reputational damage.