Marketing strategies that get results
Local content, remote team dynamics, and email strategies that drive growth
This week’s letter focuses on community—from our in-person or remote workspaces to the types of marketing content we create.
Let’s talk about how to infuse community into all aspects of work for happier employees and higher ROIs.
Today’s agenda:
🌎 Local content that converts
🧑💻 Uniting remote teams
📧 The power of email
💼 Briefly: CMO roles, U.S. vs. Apple, and AI training
⏱️ Up & coming
Strategies for powerful local content
AI content is on the rise, but Google is determined not to let it beat human-focused and human-written content.
🏆 Here’s how to craft content that stands out in your community, according to Search Engine Land:
Engage authentically in online forums (no self-promotion)
Create location-specific content that positions your business as the industry expert
Be transparent with pricing and cost information
Record more video content that speaks directly to your audience
Refresh old content on your website
💡 The key to understanding what your community needs/wants is to get more involved. Nothing builds trust faster than putting your face in front of your audience.
Building community in remote work
Around 22% of Americans will be working remotely by 2025, according to Upwork—which is about 32.6 million people.
In other words, remote work is here to stay.
While this form of work has several benefits, one of the greater challenges is building connection and community.
💪 Key strategies for stronger remote teams
If you lead a remote team, career and burnout expert Rachel Montañez offers the following strategies to support your team:
Consider the unique challenges your employees might face, such as if they have an extroverted personality
If you have employees who have worked remotely for a long time or with other companies, listen to what they have learned from this experience
Determine a way to recognize your employees in a meaningful, personal way
Provide avenues for career advancement or exposure to other roles and opportunities
Remember to acknowledge your employees as “whole” people, not just as their skill sets
Present opportunities for friendships to grow, such as open-ended meetings or engaging Slack icebreakers
💡 Not sure where to start? Send out a survey asking your employees what they think would help build the level of connection they desire.
Get your emails read
Despite all the ways marketing has evolved, email has stood the test of time.
But that doesn’t mean your email strategies don’t need a 2024 refresh.
Simple tips with maximum ROI impact
Test, test, test: Test subject lines, content, topics, send times, and more to ensure you’re giving your readers what they want
Offer value: Sure, you want to sell them something, but you have to make your email valuable all on its own first
Collaborate: Partner with other businesses to cross-promote email lists
Poll: Include a poll in your emails that asks your readers for feedback
Automate: Set up sequences, set up schedules, and let your content do the work
💡 Remember, you can’t get email addresses without valuable lead magnets. What are you doing to draw people in?
Briefly
🤔 Are CMOs going extinct? Read why Chime’s CMO thinks this role has never been more important
💰 The Fed announced last week that they expect to make three rate cuts this year—here’s what that could mean for the economy
📅 Check out this simple schedule and checklist for social media marketing
🧑⚖️ The U.S. Department of Justice has sued Apple, accusing the company of abusing its power to keep customers using their products
🤖 OpenAI once said it was impossible to train AI without using copyrighted material, but a group of researchers has found a way to do it
Up & Coming
Have you noticed? Google has started quietly testing its AI-powered Search Generative Experience among non-test users in hopes of getting feedback from those who haven’t opted-in.