🔮 Navigating the future of work

How AI leadership, workplace dynamics, and content will shift and shape the coming years

Photo by Cash Macanaya on Unsplash

At this time last year, who knew that we would be casually discussing AI’s leadership potential in January 2024?

Thankfully, we’re not close to an AI workplace takeover—but the most surprising thing may be that employees are becoming fairly comfortable with AI management in certain aspects.

Let’s explore which aspects—and why it matters.

Today’s agenda:

🤖 AI in leadership: What it can’t (yet) replicate

🪴 What does the future of work look like?

✍️ Proving the power of content

💼 Briefly — our quick news roundup

⏱️ Up & coming

🧑‍💻 There are some things AI just can’t replace

In certain areas of leadership, AI is winning, according to research from Potential Project.

What employees trust AI can provide

• Unbiased, precise guidance

• Strategy development

• Consistency

• Positive performance feedback

But of course, there’s one major component AI is missing: a human touch.

Why employees fear AI leadership

• Can’t yet be trusted to handle personal data

• Potential for discrimination based on its dataset

• Lack of transparency

• Doesn’t understand human behavior enough to gracefully navigate hiring and promotions

⚖️ The research uncovers the need for a balance in the workplace between leveraging AI’s strengths and embracing our human qualities.

Potential Project found that human leadership has three core qualities

1. Awareness—self-mastery of thoughts and mental agility

2. Compassion—ability to care for yourself and others

3. Wisdom––forming sound judgments based on experience

💡 Why is all of this important? Because leaders who excel at this balance will be able to attract and maintain top talent through their ability to show up more authentically.

🙎 Keeping future generations happy in the workplace

Rachel Botsman, author and expert on trust in the digital world, equates Gen X and Gen Z’s core workplace views to the games Tetris and Roblox.

• Tetris—hierarchal with clear rules

• Roblox—self-authorship and endless possibility

Incoming generations desire jobs that align with their values and prioritize work-life balance.

But even more than that, they desire collaboration, involvement, and enthusiasm—not the “power over” dynamic of Tetris, writes Botsman, but the “power with” view of Roblox.

💡 Understanding these differences is they key to keeping Gen Z (and future generations) in your organization.

After all, by next year Gen Z will make up 27% of the workforce.

📚 How to convince leadership that content matters

Are you still spinning your wheels to convince your stakeholders why content is important?

🤝 Focus on these strategies, via Content Marketing Institute:

• Explain how it contributes to the business goals—client trust, loyalty, retention, sales, etc.

• Ask questions to dig into their relationship with content, and uncover how consuming content they enjoy personally affects them

• Share your strategy and be realistic about timelines and resources

• Explain the “long game” impact of content

💡 It may take time and a mixture of strategies to earn trust and understanding—but this is how content works anyway, right? Use content to explain content.

Briefly

💰 Check out who is making the most money from social media content—and how much they’re making

🧑‍💼 PwC senior partner says there will be a higher turnover of CEOs in the next 12 months than we have ever seen before due to rapid tech development and geopolitical turmoil

⌨️ How to fix the most common Slack issues—connectivity, notifications, and more 

🍏 Siri is being “left in the dust” by competitors—and has a lot of catching up to do

💻 New laptops finally arrive with support for Wi-Fi 7—but it comes at a cost 

🤐 How to remove negative content about your brand from the web

Up & Coming

Meta CEO Mark Zuckerberg has scared experts and politicians by announcing he’s going to build a powerful, human intelligence-level AI system that will be open source—meaning it will be freely available to the public.

The announcement has put greater urgency on regulating AI before things get out of hand.