New Sales and Marketing Playbook
The market is way different. Time to change our strategy.
One way or another, we’ll talk ourselves into a recession.
We have a horrible product market fit problem in the mortgage and insurance markets. Unfortunately, we don’t control the process of fixing mortgages and policies to fit consumers' needs better.
In these market cycles, you can only adjust your sales and marketing strategy to filter and sort the market and your prospects' database more efficiently (lower cost and more automation).
I sat down for a couple of hours to rewrite my agency's playbook for clients in the current market environment.
Here is a link to my Notion page with the new strategy:
My New Lead Generation Playbook
I hope it’s helpful!
Join my new subscriber chat
A private space for us to converse and connect
Today I’m announcing a brand new addition to my Substack publication: the Selling Attention! subscriber chat.
This is a conversation space in the Substack app that I set up exclusively for my subscribers — like a group chat or live hangout. I’ll post short prompts, thoughts, and updates that come my way, and you can jump into the discussion.
To join our chat, you’ll need to download the Substack app (messages are sent via the app, not email). Turn on push notifications so you don’t miss a chance to join the conversation as it happens.
How to get started
Download the app by clicking this link or the button below. Chat is only on iOS for now, but chat is coming to the Android app soon.
Open the app and tap the Chat icon. It looks like two bubbles in the bottom bar, and you’ll see a row for my chat inside.
That’s it! Jump into my thread to say hi, and if you have any issues, check out Substack’s FAQ.
I’ve already started my first chat thread so come on over and say hello!