Reap the rewards of excellent customer service
How to target better, make smarter growth decisions, and give your audience what they really want
Growth is the goal—but it’s not always sustainable for everyone on the team.
This week, we’re talking about how to make effective changes that work on all levels.
Today’s agenda:
📈 Shifting a growth mindset
📞 Top customer service trends
🎯 How well do you know your target audience?
💼 Briefly: Apple vs. ChatGPT, tracking tips, and SEO roles
⏱️ Up & coming
🌱 Growth needs to be sustainable for all
Want to reduce burnout and disengagement among your team?
According to workplace expert Jenn Lim and Deloitte human sustainability leader Jen Fisher, the key is to consider employees in your growth strategies.
‘Human sustainability’ = strong results for your business
Workers perform better when companies invest in growing their skills
Companies with more diverse leadership are more profitable, according to McKinsey
Employee wellbeing and company innovation have a strong link backed by 50 years of research
When making growth decisions, remember to ask “What’s in it for all?”—including your customers and stakeholders
Empower your team to consider their own health
💡 The bottom line: A healthy, happy team is nearly guaranteed to drive your organization to new levels of growth, success, and profitability.
🧑💻 What customers want
Disappointed customers often aren’t very forgiving. And why should they be?
But when customer service is done right, the rewards are endless.
Michelle Van Slyke, senior VP of marketing and sales for The UPS Store, Inc., says businesses need to implement these three CX trends in 2024 to stay ahead:
Self-service technology
Stronger connection with Gen Z
Leveraging customer data and feedback
💡 What is your company already winning at this year? Where is there some room for you to grow?
🏃 Who’s your target?
The success of your sales and marketing strategies relies heavily on a thorough understanding of who you’re targeting.
Sprout Social’s new guide can help you dig into the many layers that make up your targets.
Target types:
Demographics (age, location, gender)
Psychographics (belief systems, interests)
Purchase intention/timeline
Lifestyle (income, likes & dislikes)
How do you find & define your targets?
Start with the data you have on hand, talk to your customers, and take a look at what they’re saying online.
Another key tip? Take a look at your competitors, and brands that are killing it with their marketing.
💡 Getting to know your audience is what ultimately will help you earn their trust—and boost your ROI.
Briefly
✉️ Gmail is 20 years old—what’s next for the platform?
🍎 Apple allegedly is working on a large language model (LLM) that will improve Siri—and the company says even its smallest model performs as well as ChatGPT
📊 Key metrics marketers should be tracking in Google Analytics
🗣️ OpenAI admits that its new voice cloning tool has a major potential for misuse
🤖 Search Engine Journal explores the likelihood of AI replacing SEO specialists—and how this technology has changed the field
Up & Coming
Curious if your strategies line up with other marketers?
Check out HubSpot’s 47 marketing stats to know this year for insights into AI/automation, customer journeys, sales/marketing alignment, social media use, influencers, and more.