Revolutionize your outreach
How to create masterful messaging across platforms
Most small business owners are repurposing content—are you one of them?
Today, we’re diving into the art of effective communication—whether it’s your daily cold emails, repurposed content, or tricky internal discussions during tense times.
Today’s agenda:
❌ Avoid these email mistakes
✍️ The power of repurposing content
🗣️ How to communicate when tensions are high
💼 Briefly — our quick news roundup
⏱️ Up & coming
👀 Recheck your emails
Email is a crucial component of your sales/marketing strategies and your day-to-day interactions—but we weren’t necessarily taught how to write good ones.
HubSpot has shared a list of common unprofessional email mistakes, including:
Leaving off a signature
Inappropriate cold email strategies
Being overly formal or informal
Vague, nondescript subject lines
No CTA
What to do instead
Re-check your emails to ensure they convey the appropriate tone and contain all relevant information
Keep cold emails personalized, polite, and to-the-point—and don’t forget a strong CTA!
Write short, punchy subject lines that draw attention (hint: you can use your chatbot of choice to help you brainstorm)
💡 Emails are a representation of you and your business, so give them another look before you hit “send.”
♻️ Repurposing content boosts engagement
Have you tapped into the power of repurposing?
⭐ 70% of small business owners have. ⭐
A recent Adobe Express survey of 517 small business owners found that after repurposing content, nearly half of respondents saw an 11-25% increase in engagement rates.
Most effective platforms for repurposing
TikTok
Instagram
Websites & blogs
Facebook
Top strategies
Editing video content into short clips for Instagram Reels
Creating videos from written content
Repurposing video into clips for TikTok
Turning blogs into infographics
While 54% of business owners say repurposing content saves time, 46% say they lack the time to repurpose content.
💡 AI and automation can be helpful tools for repurposing content—and saving you precious time.
💭 Preventing miscommunication
Miscommunication runs rampant during periods of uncertainty.
As a leader, here are some simple things you can do to switch to more thoughtful communication, via Harvard Business Review:
Be transparent about what’s going on—and continue sharing updates even if you don’t have any updates
Focus on what your team is doing well now, rather than focusing strictly on the future
Don’t pretend that nothing’s going wrong—but don’t dwell in the negative, either
Give context for meeting invites so you don’t create unnecessary anxiety
💡 Extend your “email rechecks” internally—before you send out a message to your team, consider whether you’re providing enough context or unintentionally causing stress/tension.
Briefly
💰 Businesses are over inflation—but falling prices could mean new challenges for covering costs
📚 Reframe your brand stories by “co-creating” with your audience
📱 It’s possible to generate a substantial amount of money on social media—here’s how
🤖 8 new Android updates from Google involving AI, Workspace, and Fitbit
🗓️ Key calendar features to help streamline your busy workday, including syncing, reminders, time blocking, and “out of office”
🏈 Review this year’s best Super Bowl ads to inspire your strategy
Up & Coming
Google’s Search Generative Experience (SGE) isn’t fading—it’s growing.
Read how it’s popping up across industries.