Screens are out, voice is in
Build faster, smarter, more human marketing for a mobile and voice-first world
As a founder, the future belongs to those who move fast, stay sharp, and adapt early.
This week, we’re talking how to simplify your marketing for a screenless world, build no-friction systems, and use AI the smart way—without sacrificing creativity or results.
Today’s agenda:
🤖 The future of marketing is here
❌ Avoid “creative procrastination”
🧑💻 How to use AI without sacrificing quality
💼 Briefly: Dangerous founder advice, impactful content, & Facebook tips
⏱️ Up & coming: Make influencer marketing work for you
📱 The future is… screenless?
It’s not that far-fetched—while it may be hard to imagine a world where people aren’t glued to a screen, it’s already happening:
Voice is replacing typing
Devices are moving toward screen-free (smart glasses, voice-first assistants, etc.)
Mobile dominates
As traditional marketing tools slip away, here’s what remains:
💬 The message
🗣️ The voice
🤝 The moment
What this means for your marketing
In a mobile-first, voice-driven world, brands need to prioritize:
More conversational messaging
Website and forms optimized for mobile
Short videos or voice notes instead of text posts
Voice SEO or spoken search phrases
Bottom line: Start making your brand content sound more natural, more engaging, and more human.
🤙 Let’s talk about how to future-proof your marketing. Book a Discovery Call >>
🎨 Avoid ‘creative procrastination’
My note-taking system involves just one tool: a pocket notebook.
👇 See the simple, friction-free system I use to stay focused and keep moving forward:
🎯 Put it into action:
Capture everything in one notebook
Record meetings and calls—don’t rely on memory
Capture messily, organize later
Review and process your notes weekly to move ideas forward
The simpler your system, the faster you move.
💡 Subscribe to my YouTube channel for more insights that have helped me achieve wealth while maintaining a strong work-life balance.
💪 AI is only as strong as your input
What’s the real difference between using AI and relying on it too much? And where does the “human touch” actually come in?
Think of AI as your collaborator—not your ghostwriter.
🤖 Here’s how I recommend using AI tools:
Start with strategy: Brief the chatbot on your audience, goals, and value
Test and challenge: Experiment with message variations, CTAs, and drafts—and ask the tool to challenge your ideas
Organize and amplify: Feed it your notes, transcripts, or raw copy to create outlines, talking points, and hooks
🗣️ If you brief the chatbot on your data, stories, clients, tone, etc., then it can act as a colleague who helps you brainstorm, draft, challenge, and execute.
You are the expert—AI delivers what you need.
💡 I recently unpacked this topic on the The Marketing Umbrella podcast with Kevin Prewett. Watch the clip or the full episode.
Briefly
💥 A lot of B2B content is junk—leaving room for your business to move in and wow the crowd. See 5 strategies for creating content that makes a lasting impact (think: stunning visuals, compelling hooks, and intriguing stories).
🔢 Many founders are given “dangerous” advice to focus on vision vs. numbers. The truth is, most investors want both—and you’ll miss your shot pretty quickly if you can’t back up your vision. Check out this solid advice from a growth strategist on striking the balance.
✉️ Winning the email address of a prospect is one thing—keeping it is another. See the components that make B2B emails great, and compelling examples from brands that are doing it right.
📊 Is Facebook your audience’s favorite platform? Here’s a “very complete” guide to creating a successful Facebook marketing campaign—including setting up your business page, posting at the right times, engaging, scaling, and more.
Up & Coming
There’s no question that influencer marketing works—so if it’s not working for you, what’s the deal?
It may have to do with your influencer sourcing. If you’re not building the right partnerships, your campaigns will fall flat.
See one social expert’s tips for finding the right fit—for long-term impact.