💪 Secrets to building a resilient business
Actionable strategies to overcome growth plateaus
Resiliency must be built into your business to ensure long-term success.
Not only can this serve as your competitive edge, but as a shield that protects you from market and industry fluctuations.
This week, we’re exploring what it takes to generate sustained growth in any environment.
Today’s agenda:
😱 What to do when your growth screeches to a halt
🎯 Proven lead gen strategies I use every day
📈 Boosting ROI with new channels
💼 Briefly: YouTube thumbnails & blogging frequency
⏱️ Up & coming: SearchGPT’s impact
💪 Prioritize resiliency and sustainability
It is possible for small businesses to scale sustainably even in uncertain times, says Charity Hudnall, CMO at Vagaro.
While stalled growth can feel terrifying to young enterprises—and especially to locally-based businesses that rely on local consumer incomes—these smart solutions can help you forge ahead:
Stay focused: Hudnall writes that it’s not uncommon for solopreneurs to keep pushing a product that isn’t selling. Instead, use data and competitor analysis to pinpoint your most successful services—and eliminate underperforming ones.
Build a loyal following: Remember your responsibility to the entire “customer lifecycle”—place emphasis on feedback, offer perks for loyalty, and build an intimate social following that prioritizes community.
Leverage technology: Use AI and automation to fill in the gaps, streamline your processes, and improve the customer experience.
Be authentic: Hudnall says the key to avoiding stagnation is authentic interactions—both online and in-person.
💡 Resiliency = adaptability. The ability to shift to different strategies and offerings while maintaining strong relationships with customers can ensure success in any environment.
📈 12 proven strategies for growth
Looking for some new strategies to help you bring in more high-quality leads?
👇 Click the video below to discover 12 specific, actionable B2B lead gen strategies that I use daily with clients.
▶️ We’ll cover:
LinkedIn content strategies
Engagement with industry leaders
YouTube
Cold email outreach
Lead nurturing
And more!
💡 Subscribe to my YouTube channel
🤔 Alternative B2B platforms to consider
Certain alternative platforms are often overlooked by B2Bs, but could help you make a greater impact and reach more of your audience.
B2B marketing expert Andrea Cruz suggests the following strategies for giving your marketing a “fresh edge”:
Dive into your CRM: Your CRM contains valuable insights about your audience—use it to determine customer trends and patterns, and see whether your campaigns are reaching the right people.
Allocate your budget effectively: Focus on targeted, impactful channels rather than spreading yourself too thin across platforms.
Build a basic plan: Your plan should include audience segmentation, a multichannel strategy, and performance analysis.
Fresh strategies, fresh platforms
Give these “alternative platforms” a try once you’ve established a plan:
Reddit Ads: 68% of Redditors are not on LinkedIn—so you’re accessing a fresh audience
YouTube ads: Engages with those who aren’t “actively searching,” so you can influence them early on in their journey
TikTok: Reaches Gen Z and Millennials, who hold a significant amount of buying power
📱 What are your experiences on these platforms? If you’ve been using them, with or without success, what are some ways you can refresh your outlook?
Briefly
😄 Which facial expressions on YouTube thumbnails tend to attract the most views? Check out the research (it’s free to view when you sign up with email!)
🚨 A cybersecurity firm is reporting that banks are seeing a “tenfold” surge in digital scams this year as criminals try out more manipulative techniques on customers
🪴 Starting from zero on social media? Read how to grow your following from scratch, including the top mistakes and simple steps to success
🤖 The Google DeepMind team is uncovering new ways to look inside the “mind” of AI
✍️ Is there a “secret sauce” for blogging? Find out how often you should post to keep your audience engaged
Up & Coming
As OpenAI’s ChatGPT introduces real-time web search capabilities, the landscape of internet search could face a seismic shift.
Traditionally dominated by Google, with a focus on ranking relevant results, search now pivots toward concise, AI-driven answers.
👀 Read this take on the incoming challenges and opportunities for marketers in the new environment.