👀 See your startup through your customers' eyes
👀 See your startup through your customers' eyes
Customer journey maps, go-to market strategies, and taking control of setbacks
It’s a challenging market for startup founders and entrepreneurs, yet at the same time there’s never been as many tools available to help us reach our goals.
How do we strike that balance between time, resources, energy, and even mental capacity—especially on small teams or teams of one?
Let’s discuss.
Today’s agenda:
🎢 Effectively mapping the customer journey
🏆 Top go-to market strategies
💪 Take control of your setbacks
💼 Briefly: Google’s latest AI & multichannel marketing
⏱️ Up & coming: Future marketing roles
🧳 What journey are your customers taking?
Have you considered mapping your customers’ journey?
According to Mike Pastore, editorial director of MarTech, a visual representation of the buyer journey does the following:
Helps your business understand what goes into engaging with your customers
Makes it easier to identity points of friction
Helps you see how changes to the customer experience impact the overall journey
You’ve probably seen this basic journey: awareness, consideration, conversion, and retention.
🚗 How do you make it yours?
Ideas for customer journey maps include:
Maps for individual products/services
Timelines that map out how long customers spend at each point of the journey
Maps focused on different client personas
Pastore urges businesses not to make a map based on the journey you want them to have vs. the one they’re actually having.
The key to effective maps is customer data, collected through your CRM and other analytics tools.
💡 ICYMI: See which apps and tools I use every day as a founder
🎉 Thrive in any market
Your customer journey map goes hand-in-hand with your other marketing efforts.
In my new video, I share five essential go-to market strategies that can help your startup succeed in any market.
Watch now:
💡 Subscribe to my channel for more!
🧠 Shift your focus
In any leadership role, it’s important to be able to bounce back quickly from setbacks.
Accomplishing this is threefold, according to advice from workplace expert Michelle Gibbings:
Notice your reactions
Decide where to focus your attention
Choose your response
Psychologist Martin Seligman says optimism is a learned trait, but we must balance optimism with realism so you can find purpose and set reasonable goals.
🔗 The happiness-success link
Success makes people happy, but research shows that a positive disposition fosters success.
To build up these practices, try the following:
Expressing gratitude
Exercising, meditation, and getting enough rest
Nurturing important relationships
Finding purpose and meaning
Gibbings suggests building a “leadership tool kit” to help you successfully navigate setbacks in today’s world.
Briefly
🪝 Reddit launches new ad format Lead Generation Ads, which allows advertisers to collect user information directly on the platform
📉 Did the Federal Reserve wait too long to start lowering rates? The latest jobs report has sparked fears of an incoming recession
🤖 Google releases Gemini 1.5 Pro for early testing and receives impressive feedback so far, as it jumps ahead of both GPT-4o and Claude-3.5 Sonnet on the chatbot leaderboard
🧑💻 Listen in: Experts say CrowdStrike outage revealed how vulnerable computer systems are
🔐 Multichannel marketing is important to your success but comes with many challenges—here’s some data on how to unlock best practices
Up & Coming
Let’s say you have room in the budget next year to add a content marketing role.
Take a look at the top new roles to consider for your team, including analysts, strategists, operations, and more.