Set your 2024 intentions
Set your 2024 intentions
Navigating employee happiness, AI, and expected growth in the New Year
The week before New Year’s is a prime period for reflection and intention.
Today’s letter is focused on working through the burdens 2023 left behind so you can enjoy a clean slate in 2024.
Our agenda:
🤖 How to address your team’s AI concerns
☺️ Helping employees find happiness at work
💰 Marketers are optimistic for 2024
💼 Briefly — our quick news roundup
⏱️ Up & coming
Fear of AI is real: Let’s address it
Hubspot surveyed over 1,300 U.S. business professionals and found that the 63% of marketers not using AI have no intention of starting.
😨 Top AI fears
Threat to job
Poor quality
Inaccurate
Not useful
Over-reliance
💪 How leaders can address these fears
The concerns are valid—but so are the benefits of AI.
Marketing leaders believe these tips can help:
Create “empowering processes” that balance AI and a human touch
Make security your No. 1 priority
Include your team in AI decisions
Maintain transparency and open communication
Test all AI tools
💡 How does your team use AI? Do you think there’s room for improvement/discussion in 2024?
😞 Employees are not happy: Here’s what you can do
2023 was tough—there’s no denying that.
📉 A BambooHR survey found that employee happiness has declined at a rate of 6% from the start of 2020 through the present.
How do we shake off the 2023 gloom and start the New Year with a fresh perspective?
📉 Reverse the decline
BambooHR CEO Brad Rencher has the following tips:
Create a “culture of care”—starting with employee feedback
Help your employees find purpose in their work by working to achieve shared goals
Determine whether you are happy—a leader’s positivity is contagious
💡 What can you do in this coming year to improve your company culture?
🎉 Marketers think business will improve in 2024
WARC’s Voice of the Marketer 2024 report found that 61% of marketers expect business to improve in the coming year.
This is up from 51% in 2023.
💵 41% of marketers also anticipate that their marketing budgets will increase next year, and spending will increase the most for YouTube, TikTok, and Instagram in particular.
Here are the top 3 measures of effectiveness:
Brand metrics (awareness, consideration, purchase intent)
ROI
Sales
The results are from a survey of more than 1,400 marketers around the world.
Briefly
🎄 “Festive Flashback”: Review the top 42 viral videos of all time—and gather insights for your content
3️⃣ Review these three behavioral science tips for better marketing results
🎙️ What’s happening to podcasts? Industry grapples with future following “staggering number of layoffs” in 2023
🤖 Researchers find that the new Google Gemini is worse than the free ChatGPT-3.5 Turbo at most tasks
🥊 Zuckerberg vs. Musk: Who’s winning the tech mogul feud now?
Up & Coming
Another New Year prediction: Read how six CFOs and industry experts think AI will shape finance in 2024.