🧠 Smarter networking, better leads
🧠 Smarter networking, better leads
Discover the power of relationships in driving marketing success
When it comes to marketing, every relationship matters—whether with customers, industry professionals, or key partners.
The goal? Maximum impact with every interaction.
Let’s talk about how you can achieve that.
Today’s agenda:
🤝 Better networking = better marketing
🔗 How to use LinkedIn for lead generation
📹 Build a lasting video strategy
💼 Briefly: Technical SEO & new AI tools
⏱️ Up & coming: Are you giving your customers what they need?
💪 The impact of relationships on marketing
Deep professional relationships are the secret to successful marketing, writes Kipp Bodnar and Kieran Flanagan of HubSpot.
But it takes much more than a handshake and an exchange of business cards to get there.
How to ‘go deep’ with these relationships
10x conversations: Look for respected people in your industry, find who they look up to, and figure out how you can connect with them to have conversations that blow your mind and change how you think about something
Networking 1:1: Think quality over quantity, and seek out one-on-one time
Give value: Be the person your connections come to for advice or support by listening and giving your time to others
💡 How does this lead to better marketing? A trusted network can offer valuable insights and new opportunities, expanding your reach and impact.
It’s not a quick and easy path, but one that you’ll continue to nurture and grow for long-term benefits.
♟️ LinkedIn strategies for your startup
You don’t have to jump straight to ads on LinkedIn in order to effectively start generating leads.
There are some simple rhythms you can get into that will naturally get you leads through classic networking strategies.
Check out my four easy steps to get started:
💡 Subscribe to my YouTube channel for more!
📺 More and more video
Video has become one of the most effective marketing strategies in 2024.
But we can’t just make videos to make videos—we have to have a solid strategy behind it.
How to approach videos
In a recent Content Marketing Institute livestream, marketing experts Bean Porter of Grainger and A. Lee Judge of Content Monsta shared their approach to video:
Always put the customer first: Consider both what your target audience wants to see and what you want them to feel empowered to do after watching your video
Use varying lengths: Based on customer wants and needs, use short and long videos to tell different types of stories
Connect on a human level: Build an emotional connection with the audience by telling stories about your customers, services, or employees
Go where your audience is: Distribute your videos on the platforms your audience loves and uses the most
Practice makes perfect—try to be as natural as possible when you’re on camera, and test your videos for success.
Briefly
🤖 Check out Semrush’s helpful infographic on the best AI tools and software to try this year—for content creation, image generation, video, design, podcasts, email, and more
📹 Remember X’s (formerly Twitter) competitor, Bluesky? The social platform is finally adding video
🔎 Early studies show that AI-powered search engine SearchGPT is showing promise, but is still lightyears away from Google Search results
🧑💻 Need help with the complexities of technical SEO? Here’s a guide on how to prioritize these types of tasks to grow your business
📱 In the market for a new iMac, MacBook, or iPad? Read this first to see if you should wait for any upcoming updates
Up & Coming
Customers deserve a unified experience—are you able to provide it?
Read this article from a chief marketing officer and SVP of customer success to see what she thinks customers should be able to demand from B2B companies (and whether you are on the path to success).