My Executive Brief

My Executive Brief

Stop fearing (hiding) mortgage rates and calculators

This is what home buyers and refinancing homeowners are looking for

Bill Rice's avatar
Bill Rice
Sep 07, 2020
∙ Paid

If you’re thinking about buying a home or refinancing a mortgage, what do you want to know?

  1. Current mortgage rates

  2. And, what will my monthly payment be

Logically, it follows that the shortest path to a conversation with a high-intent mortgage customer is to show the current mortgage rates and provide them mortgage calculators to run a few what-if scenario…

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