💰 The $1.5 million cold email strategy
💰 The $1.5 million cold email strategy
How to warm up your prospects and build lasting customer relationships
Digital tools have revolutionized how we market—and smart founders know this is their edge.
This week, we're breaking down how you can turbocharge growth, reach untapped audiences, and optimize your workflow—all from behind a keyboard.
Today’s agenda:
🥶 From cold leads to paying customers
🤖 Streamline your efforts with AI automation
🎙️ Should you do a podcast?
💼 Briefly: Breathe, organize, and track
⏱️ Up & coming: The future of content with AI
📧 Secrets to email success
First, I’m going to admit that this is actually a “not-so-cold” email lead gen strategy that aims to warm up your prospects as much as possible before reaching out.
But I personally have generated over $1.5 million in revenue using a similar strategy—and I’m confident it will work for you!
Click on the video below to see how it works:
💡 Subscribe to my YouTube channel for more!
🤖 It’s time to embrace AI
Are you using AI to make your life easier yet?
If you’re not, you run the risk of being left behind by your competitors, says AI strategist Rick Mulready.
How to get started
Mulready says once you create your AI workflow, you don’t have to do it again.
Here’s what you can do to get started:
Pinpoint which of your daily tasks are taking up too much time and could be automated
Look for “lower value” activities like data entry or scheduling posts that you can hand off to AI
Pick your tools: Mulready recommends Make, ChatGPT (or Claude), and Airtable
Set your end goal and work backwards to set it up
Part of the process is understanding what AI can actually do for you.
Examples include:
Brainstorming topics
Generating outlines/drafts
Creating social media posts
💡 Pro tip: Be as specific with your chatbot prompts as you can, give it a role, and give it context and examples. You can even ask the chatbot how it can help you and what information it needs to help you more effectively.
👂 Your audience loves to listen
One enduringly powerful marketing tool in 2024 is audio.
Audio has long been a strong driver of emotion and connection through storytelling.
🚀 Should you launch a podcast?
Podcasts can be a lot of work, but fortunately AI tools make it much simpler to generate topics and scripts.
Plus, one of the top advantages of a podcast is the ability to repurpose it into other content formats, such as blog posts or short videos.
If creating your own podcast is out of the question, you also may want to consider a guest appearance on an industry or related podcast.
🤔 What else can a brand do with sound?
Audio is most often used through radio or podcasts, but there are other ways to connect via sound as well.
Content Marketing Institute mentions “sonic branding” as another potential investment.
🔊 For example, TikTok’s sonic logo. Sound familiar?
Briefly
🗣️ Gemini Live, Google’s AI feature that allows users to have natural, free-flowing conversations with AI by speaking to it, is soon going to be available to Android users for free
😮💨 This breathing meditation program can help you become a better leader—with lasting results that you don’t have to keep practicing
🎢 Startup founders and entrepreneurs have the advantage of a clean slate—this article dives into how to “un-silo” your business, but see how you can build it to be more customer-centric from the start
👀 Google is always making changes to its algorithm—here’s how to track these changes so you can stay ahead of the game
📞 Excellent customer service is non-negotiable in 2024—learn how to build a strong digital strategy from start to finish
Up & Coming
What is AI’s role in content marketing going to look like in the future?
Check out these seven predictions from Search Engine Land, including how it may raise the bar for content creation, transform SEO, and shake up marketing roles.