𧩠The 3 lead gen elements you need
Discover simple yet powerful strategies that drive growth and build trust
Better sales stories start and end with the customer.
This week weâre looking into the key strategies that keep your customers at the heart of every decisionâhelping you generate leads, refine your messaging, and drive growth.
Todayâs agenda:
đ Donât forget about sales
đ The 3 things you need to generate leads
𩾠Make your customer the hero
đŒ Briefly: Keyword tools, podcasts, & influencers
â±ïž Up & coming: AI mistrust reigns
đ€ Why sales is everything
Are you guilty of undervaluing sales and marketing as a new founder?Â
Youâre not alone, but hereâs a perspective you may want to hear:
In a recent episode from the podcast HBR On Leadership (also available on Apple Podcasts and Spotify), Harvard Business School senior lecturer Mark Roberge discusses how sales is integral to every aspect of a founderâs role.
đ Key takeaways from the episode
Sales is about more than customers: Founders are constantly âsellingâ to customers, investors, and employeesâwhether it's motivating your team or selling the vision of the company.
Sales isnât just persuasion: Itâs about deeply understanding the buyer, asking insightful questions, and building trust.
What makes the ârightâ salesperson: Focus on hiring team members who can both handle customer conversations and extract insights to improve your product/service.
Compensation can drive your strategy: Founders should design compensation to reward not just revenue generation but also key behaviors tied to long-term success, such as customer retention or product adoption metrics.
Know when to scale: Focus more on customer retention and satisfaction to ensure product-market fit before aggressively scaling, rather than solely on revenue milestones.
đĄ Making sales a priority helps founders put the right strategies, people, and processes in place to support growth.
đŻ 3 elements for lead gen success
Thereâs only three things you need in order to generate leads for your business.
Yes, you read that right.
Watch my video below to unlock these three key elements. (Hint: They involve your website.)
đĄ Subscribe to my YouTube channel for more!
đ âThe story needs to be about themâ
Inspirational quotes circulating the web encourage us to âbe the hero of our own story.â
Marketing says noâyour customer is!
StoryBrand facilitator and podcaster April Sunshine Hawkins shared her specific framework for more concise and effective brand messaging with HubSpot.
Hawkinsâs 3 tips
Be mindful of what youâre selling: Your customers can tell when youâre selling something you donât care aboutâitâll be much easier to connect and build trust if you love what you do.
The customer is the hero: Your customers need to feel like you get themâand to accomplish this, you need to reframe your story to be about them.
Marketing = storytelling: Think of it like a novelâthereâs a hero, an âinsurmountable challenge,â and a successful ending.
Briefly
đ Is your keyword strategy getting stale? Think beyond Google Keyword Planner with these 19 innovative tools and strategies
đïž Podcasts can help businesses build their brand and engage with customers. Hereâs how to create or improve your show
đ€ł Influencer marketing is transforming media and PRâread more about its power and how to implement it here
đ§ Did you know you can import email from other accounts into your Gmail? Hereâs how to do it
đ§âđŒ New research reveals that a balance between office and remote work is the âmost promising path forwardâ
Up & Coming
Is mentioning AI detrimental to your business?
Research shows that not only are consumers still skeptical of AI, but the use of AI terminology decreases their purchasing intention.
đĄ The solution? Accuracy and transparencyâand avoiding overusing the term without any real meaning or intention behind it.