The 5-part system high-output founders use
Plus: Train GPTs on your data + turn 1 idea into 10 high-performing assets
If you’re doing too much, yet still feel like you’re not doing the right things, this week’s letter is for you.
I’m sharing the model I use to reset focus fast, how to train a GPT on your company’s actual knowledge, and a smarter way to stretch your best ideas across every channel.
Today’s agenda:
💡 The IDEA+ Framework top founders use to scale
🤖 How to train a GPT on your customer data
♻️ Squeeze 10 high-performing assets from one killer idea
💼 Briefly: Email pitfalls, AI agents, and the future of video creation
⏱️ Up & coming: The 2 hours most founders waste—and how to take them back
🧠 How the best founders actually think
Every successful founder I’ve worked with operates from a core framework. It’s not always flashy. It’s not about hype. But it is deliberate, structured, and relentlessly focused on scaling impact.
In my video, I break down what I call the IDEA+ Framework: Innovation, Discipline, Execution, Adaptation, and Endurance. These are actionable strategies you can start using today to build with clarity and long-term conviction.
⬇️ Watch the full video to see how founders like Sam Altman, Bill Gates, Alex Karp, and Jensen Huang use this exact mindset.
Here’s the cheat sheet:
🔭 Innovation: Think 10x, not 10%. Challenge assumptions, chase the big bet, design for the edge case.
🧩 Discipline: Build your decision dashboard. Track progress like Altman. Simplify like Karp. Go deep like Gates.
🎯 Execution: Be a force multiplier. Filter for what truly moves the needle—and ignore the rest.
🔁 Adaptation: Use data as a competitive weapon. Prepare for pivots before you need them.
🏗️ Endurance: Set 50-year goals. Build for resilience, not just speed. Long-term > everything.
Click through, grab the full Founder’s Playbook (linked in the video description), and start plugging this into your business today.
🤖 The sharpest founders are training AI on their data
You’re already sitting on a goldmine of customer insight—support tickets, onboarding docs, sales notes, email threads.
The problem? It’s scattered, underused, or buried in Slack and Notion.
When you train a Custom GPT on that data, you give your team instant access to the real intelligence inside your company—without building a new tool or hiring a new headcount.
🔧 Here’s what a Custom GPT can do for you:
Auto-suggest support replies from past tickets—instantly and on-brand
Generate sales battlecards and handle objections based on real deals
Write high-converting marketing copy pulled from customer feedback
Act as a “second brain” that is trained on your tone, product, and customers
Once it’s running, you start to see the bigger picture: what causes churn, which features confuse users, what spikes support tickets during a launch. You stop reacting and start anticipating.
📌 Read the full post for my 5-step starter guide to help you train your first internal GPT this week—no dev required.
♻️ 1 idea, 10 assets, 0 burnout
Many founders waste their best content by publishing it once and moving on. But your top-performing blog, podcast, or case study isn’t just content—it’s a flywheel.
With the right GPT prompts, you can repurpose a single asset across every major channel—without watering it down or burning out your team. Think of it as multiplying your message rather than simply rewording it.
Here’s how that starts:
🎞️ Blog → LinkedIn carousel: “Turn this blog post into 7 slides—punchy, visual, with a CTA at the end.”
📰 Podcast → Newsletter summary: “Summarize this episode into 250 words with 3 actionable takeaways and a standout quote.”
📧 Webinar → Email campaign: “Write 3 follow-ups: recap, resources, and demo CTA.”
The trick is using prompts that understand format, audience, and intent. You don’t want five versions of the same thing. You want five strategically repackaged assets, each built to drive engagement in its native environment.
📌 Read the full post to get all 10 GPT prompts and start building your own content flywheel this week.
Briefly
📬 Your email list has a memory
Poor list hygiene, skipped warmups, and cold blasts quietly kill your deliverability. The fix? Treat your list like a product: built with intent, maintained with care, and designed for long-term trust.
🧑💻 AI isn’t assisting—it’s collaborating
Enterprises are shifting from AI as chatbot to AI as coworker, as Claude now writes production code, manages workflows, and slashes 10-week tasks to 10 minutes. The mindset shift? Don’t think “assistant.” Think “autonomous teammate.”
🎥 AI video just crossed the uncanny valley
We’ve hit the moment where even casual viewers can’t tell if what they’re watching is real or AI-generated. This breakdown ranks the top tools, and shows how the edge isn’t just visual quality, but storytelling.
Up & Coming
The next edge for founders isn’t another tool—it’s time.
New research and leadership coaching insights point to a simple, overlooked asset: the first two hours of your day. That’s when your brain is sharpest, yet most leaders give it away to email, admin, or back-to-back standups.
Reclaiming that window for strategy, deep work, or tough decisions isn’t just more productive—it’s a leadership move.