The 6 tools I never create content without
Idea capture, content structure, and polish—made simple
No matter how the tools and technology shift around us, marketing still boils down to putting the right message in front of the right person.
This week, we’re looking at powerful ways to get sharper and more intentional with how you communicate your message—and who it’s for.
Today’s agenda:
💥 How to use LinkedIn for lead gen
🔄 Turn your ideas into compelling content
🎯 Should you use “hypertargeting”?
💼 Briefly: AI for productivity, creative videos, B2B webinars, & more
⏱️ Up & coming: The evolution of web traffic in 2025
💪 LinkedIn is built for lead gen
Unlike most other social platforms in 2025, LinkedIn doesn’t prioritize flashy visuals or massive follower counts.
Instead, this business-focused platform rewards value-driven, experience-based content.
🏋️ How to build a high-impact LinkedIn strategy
If your content resonates, LinkedIn expands your reach automatically.
My simple, consistent strategy includes a mix of:
Short-form videos
First-person lessons
Industry commentary
The goal isn’t to be trendy—it’s to be helpful to your specific audience.
⬇️ Get your content to convert
Remember, organic strategies are a long game. With consistency, LinkedIn will begin to understand who you’re writing to—and connect you.
However, even the best content can’t convert without compelling CTAs (calls to action):
Download a lead magnet
Subscribe to a newsletter
See a case study, demo, etc.
Start with a consistent publishing rhythm and clear next steps.
🤙 Schedule a call with me and I’ll help you build a strategy that works for your audience and goals.
📓 Capturing tools for entrepreneurs
Good ideas rarely wait until you’re sitting at your desk, ready to capture them.
In my latest video, I explain the Entrepreneur’s Content System—the simple but powerful plan you can use to guarantee your best ideas turn into high-impact content:
⚒️ Tools you’ll need:
Pocket notebook or smartphone for jotting down your ideas
Dedicated thinking notebook for fleshing out ideas or outlining content structures/talking points
Spark File for organizing, categorizing, and linking notes
Google Docs to draft and collaborate
Run your completed drafts through ChatGPT and Grammarly to polish your content and make it really shine.
💡 Subscribe to my YouTube channel for more insights that have helped me achieve wealth while maintaining a strong work-life balance.
🎯 Would hypertargeting work for you?
Hypertargeting is basically next-level targeting that focuses on “hyper-specific audience niches,” according to CMO Mark Lamplugh.
Here’s how Lamplugh illustrates targeting vs. hypertargeting:
Targeting: Fitness enthusiasts
Hypertargeting: 30-35-year-old women in Seattle who run marathons and follow plant-based diets
Hypertargeting is a result of data from, well, everywhere: social media, browsing history, purchase patterns, and location-specific activity.
🤔 Should you use it?
The benefits of hypertargeting are clear: You’ll be able to craft ultra-relevant, ultra-personalized campaigns that directly speak to your audience.
But, getting all that data can be costly and time-consuming.
Lamplugh shared his process for understanding whether this strategy can work for you:
How broad or niche is your offering?
Who are you targeting? Does this group have a super-clear, super-specific need?
Do you have enough data on your customers to be able to tightly define them?
Can you afford the tools/team you need to execute a hypertargeting strategy?
🔬 If the answer isn’t clear, keep gathering data and testing out more broad vs. more targeted campaigns to track response. As with any strategy, balance is best.
Briefly
🔎 The Reddit theory of search says the best info from Google comes from Reddit. One founder found a better way: The Reddit Answers tool combines search with the power of Reddit.
🤖 Want more tools for productivity and audience growth? Read HubSpot’s guide for the best AI-powered tools that actually help you reach these goals.
📹 Video is an incredibly powerful marketing tool, but that also means it’s tough to stand out. See three top strategies creators are using to build more lasting connections with viewers.
👉 How much attention do B2B webinars get these days? And does this attention translate into sales? The 2025 Webinar Benchmarks Report has insights on webinar interest, engagement, conversions, and more.
🔎 Google is starting to link AI Overviews to its own search results. For example, clicking on an underlined link in an AI Overview will take you to a new Google Search for the topic. It may be yet another strike in Google sending less traffic to websites and more to its own resources.
🤖 Custom GPTs are the key to getting the outputs you want from AI. But how do they work? Read these secrets to consistently getting great results.
Up & Coming
What is AI going to do to your website traffic?
Digital analytics expert Alan K'necht says the better question may be, “What has AI already done to your traffic?”
A drop in search traffic may seem like impending doom, but K'necht believes some of this lost traffic could just be categorized differently in your analytics.
Read more about these various categorizations—and how to adapt.