🏋️ The overnight success myth
Plus: My most productive desk setup ever, and how to build authentic partnerships
The road to success is often slower than we’d like, but there are ways to make sure your growth remains strong and steady.
Today’s agenda:
😎 My most productive desk setup
🦸 Ignore “overnight successes”
🤝 How to find & partner with authentic influencers
💼 Briefly: A holiday reading list & AI quiz
⏱️ Up & coming: Google’s “profound” search changes
🖥️ Is your setup sabotaging your flow?
These days, I am increasingly focused on simplifying my workflows.
If you’re missing your goals or feeling stuck or unmotivated, your desk setup may be to blame!
⬇️ Watch me dig into my latest setup—my most productive to date:
👀 Here’s what I’ll show you:
My computer setup
Software for productivity
Communication tools
Project management
Analog tools
My pocket journal system
Music/binaural beats for focus
💡 Subscribe to my YouTube channel for more insights that have helped me achieve wealth while maintaining a strong work-life balance!
🏋️ The myth of overnight success stories
Overnight success stories are exceptions rather than the rule, writes entrepreneur/investor Rob Grazioli—and they create a distorted view of how long success actually takes.
The real secret to growth? Patience.
🎯 Grazioli says founders must prioritize these elements for a shot at success:
Product-market fit
A sustainable revenue model
Scaling
Educating the market
So, you’re in it for the long haul. How do you keep your motivation?
Break down your long-term vision into shorter-term goals
Celebrate small wins
Stay connected to your mission
💡Above all else, Grazioli urges founders to set realistic expectations, and be honest and open about the journey—especially with your investors.
👥 Influencer marketing: Your perfect match
Sprout Social’s 2024 influencer marketing report found that 80% of marketers believe influencers are “essential” to their overall social media strategy.
But recognizing that is the easy part—what do you do next?
The role of authenticity
Social media users generally are pretty good at spotting a fake.
Authentic influencers have these traits:
Transparent/honest
Passionate about what they post about
Engage with followers
🧑💻 But what’s authenticity got to do with it? It’s actually pivotal to your whole strategy—if you’re trying to bring in new audiences and establish trust and credibility, you just can’t do that with a phony influencer.
So, when you’re looking for people to partner with in 2025, remember to closely examine their content, audience, and overall engagement to see who best aligns with your brand.
Briefly
📚 Looking for some holiday reading? Bill Gates shares his list of four “books to keep you warm this holiday season”—check it out here
📥 You could be making some “seemingly unrelated” business decisions that hurt your email deliverability—find out what they are and how to fix them
✍️ Founders are busy people—if you’re struggling to create social media posts that spur engagement, check out how to leverage AI to help
📈 “Brand bidding” involves targeting keywords that relate to your business—read this to determine whether the strategy is something you should get in on in 2025
🤖 Real or AI? Discover how good your AI-spotting skills are in this HubSpot quiz
Up & Coming
Google CEO Sundar Pichai recently announced that the company’s search engine is going to “change profoundly” next year, including the ability to answer more complex questions.
Read what Pichai said here, and what Google has done so far with AI.