✍️ The productivity hacks every founder needs
Breathe new life into your content and customer approach
It’s time to look beyond quick wins and focus on what truly builds lasting success: meaningful content, loyal customers, and forward-thinking strategies.
Let’s set the stage for your best year yet.
Today’s agenda:
🎉 Content in the new year
📒 The power of a pocket notebook (Sam Altman’s method)
🧠 Think customer-first
💼 Briefly: ICP mistakes & outdated SEO
⏱️ Up & coming: SEO in 2025
✨ Enchant your audience
The keynote speakers at this year’s Content Marketing World helped reignite the spark of enthusiasm and purpose for attendees following a year of collective “meh” in the industry.
Ready to breathe new life into your content strategy for 2025?
Key takeaways from the speakers
Meaning over efficiency: Efficiency is great, but shouldn’t always be the goal—slow down for thoughtful, intentional, memorable content.
Bold branding: What do you stand for? Aim to create content that doesn’t just inform but captivates and deeply resonates with your audience.
Strategic data: Not all data means something—but use the insights you have to keep pushing forward and trying new things.
Find joy: Get to the root of why you do what you do to continuously re-spark inspiration, gratitude, and community.
Back to basics: If all else fails, go back to square one with content that solves your audience’s problems on the channels they love.
💡 Just getting started? Let me show you how you can outperform an entire sales team on your own with the right systems and processes in place.
✍️ Steal this note-taking method
If you’re like most founders and entrepreneurs, you have an endless stream of ideas that need an effective capturing-and-organizing method.
Sam Altman, CEO of OpenAI and former president of Y Combinator, has a simple yet powerful note-taking approach that you may want to try out for yourself.
Check out my new video to see a clip of Altman explaining his method, and my own spin on the process:
▶️ We’ll cover:
The specific type of notebooks and pens Altman uses (and why it matters)
How to integrate this system with your digital workflow
My take on the method and tips for making it your own
💡 Subscribe to my YouTube channel for more!
🤝 Earn long-term loyalty
Customer loyalty is key for growing your business, which is why John Conway, founder and CEO of Sparkling Bins Business, believes in building a customer-first culture.
“Many entrepreneurs fall into the trap of focusing solely on growth and customer acquisition, while neglecting the service side of the equation,” Conway writes.
Investing in the service side of your business will earn you loyalty that can’t be bought.
How to execute a customer-first approach
Give your team (and yourself if you’re solo) permission to go above and beyond for your customers
Track customer feedback through social media, online reviews, and surveys to understand their evolving needs
Handle complaints quickly and personally
Add a personal touch via follow-ups, milestones, and social media shout-outs to make your customers feel valued
Practice patience—building a customer-first foundation is a long-term strategy with “undeniable” rewards
Briefly
🧑💼 Who is your customer? Here are the biggest ICP (ideal customer profile) mistakes founders make, and how you can fix them
📱 Google code reveals clues about potential plans to integrate AI into the Google Play Store, which could help Android users more easily find information about apps
🔎 SEO has been around for a while—check out these 6 practices that are no longer effective in 2024—and may actually be hurting your strategy
📉 Has inflation finally reached the Fed’s target? It appears we’re getting close, based on the latest reports
🤝 Your prospects are making decisions based on more than just logic—find out how purpose-driven marketing can set your business apart
Up & Coming
We just referenced the 6 SEO practices that are no longer effective—now check out the 5 trends coming in hot for 2025, including AI, technical SEO, and the potential for a major transformation based on the results of Google’s antitrust trial.