🤝 The trust factor: Transform your marketing
🤝 The trust factor: Transform your marketing
Insights on creating strategies that truly resonate
At the core of sales and marketing today is trust.
Without a foundation of trust, even the most innovative marketing strategies won’t cut it.
This week, we’re focusing on building trust—through smarter use of AI, thoughtful content, and strategic leadership.
Today’s agenda:
🛡️ The key to building trust
📊 10 major B2B stats you need to know
🤖 The next generation of AI users
💼 Briefly: Pagers, newsletters, and Snapchat
⏱️ Up & coming: Where AI falls short in B2B industries
🫶 Authenticity vs. trust
The shift to authenticity is a major marketing trend in the 2020s (and a successful one at that), but it’s worth considering exactly how we execute that authenticity.
In a new article from Robert Rose of Content Marketing Institute, Rose explores how authenticity, which is meant to build trust with our audience, isn’t always able to accomplish this.
How to build trust
As a founder, it isn’t easy to build trust through authentic content unless your audience believes in your expertise or credibility—and they may not yet!
Try one of these strategies to move forward:
Evolve slowly: Gradually evolve your story and ease the audience into it
Prove your trustworthiness: Allow the audience time to build trust in the storyteller, even if it means initially facing distrust
💡 The bottom line? There’s no shortcut to trust. Determine your path forward, and give your audience time to get to know you and trust you.
📈 B2B stats: What really matters to customers
Ever wonder what small changes can make a massive impact on your marketing efforts?
In this quick video, you'll learn 10 powerful statistics that should absolutely shape your B2B marketing approach—and exactly what actions you can take to adjust your strategy accordingly.
📣 I cover:
Website performance
The importance of video content
How to create efficient, high-impact content
The critical need for clear calls to action
And more
Hit play to learn how these key stats can help you streamline your marketing efforts and stay ahead of the curve!
💡 Subscribe to my YouTube channel for more!
🫂 Integrating AI
Consider this:
Only 15% of leaders and managers consistently use generative AI in their daily work, according to a Capgemini Research Institute survey of more than 1,400 leaders and managers
40% of MBA and Master in Management students aged 23-30 use gen AI multiple times per day, according to a survey of more than 200 students
Nearly 40% of companies restrict AI access to specific groups
Gabriele Rosani and Elisa Farri of Capgemini examined this research for an article on the incoming generation of managers using genAI.
As the authors noted, this future isn’t far off—most of the students will be back in the workforce within the next year.
How are they using genAI?
Students are using genAI in two “modes”:
Executor: Writing, summarizing, coding, translating, etc.
Thought partner: Brainstorming, problem solving, challenging ideas
The article’s focus was on how organizations should respond and make space for this generation of workers.
What can founders do with this info?
As a startup founder, this research is an invitation to consider how you want to establish the parameters for AI at your organization and provide new hires access to these tools.
How will you integrate AI into your workflows and empower your new hires to innovate with it?
Briefly
📟 Miss the simplicity of a pager? Some industries and individuals are still using them today
📉 The Federal Reserve anticipates lowering interest rates by another half point before the end of 2024
💰 Some email newsletters bring in millions of dollars per year—here’s how to grow yours
📱 Snapchat is a popular yet oft-forgotten form of social media in marketing—read this in-depth guide for businesses to decide whether you should join
🍎 Apple released iOS 18 last week with tons of new features—give these 18 new ones a try
Up & Coming
Shama Hyder, founder & CEO of Zen Media, wants everyone in B2B to know: AI is not one-size-fits-all.
In fact, there are some industries where this view is downright dangerous.
Read Hyder’s article to learn where your human expertise is far superior than AI, and how to find the right balance.