Transform your customer relationships
Transform your customer relationships
Simple steps toward building lifelong trust and loyalty
Stronger client relationships are within reach.
Let’s talk about how you can get the ball rolling on your strategy with a few simple mindset shifts.
Today’s agenda:
🧑💼 Tactics for stronger customer relationships
🤖 Top AI trends for 2024
🏈 What football teaches us about teamwork
💼 Briefly — our quick news roundup
⏱️ Up & coming
🏗️ Building a customer-centric approach
The key to a “competitive edge” in your industry is much simpler than you might think.
International keynote speaker and customer experience coach Dan Gingiss says it involves a “customer-focused mindset,” including:
A personalized approach
Word-of-mouth promotion
The ability to step into your customer’s shoes
Seeking out feedback & incorporating it
Building relationships vs. transactions
Easier said than done?
Maybe not—Gingiss says it’s actually not too difficult to stand out when most of your competitors are “ordinary”:
Use preferred names vs. legal names (i.e. “Dan” instead of “Daniel”)
Give people something to talk about
Consider how customers would react—and evaluate your business (website and all) from their eyes
Collect feedback via reviews, surveys, and social media
Create valuable content that will help your customers vs. self-promotion
💡 Make things easier and more accessible for your customers, Gingiss says, and you’ll build trust, loyalty, and continued business.
👀 Incoming AI marketing trends
In 2023, AI in marketing felt optional for businesses.
Now, it’s becoming a crucial tool for addressing numerous challenges.
SOCi CMO Monica Ho says these incoming AI trends will shape the marketing landscape this year:
AI as a “strategic and creative partner,” helping with targeting, engagement, and personalization
Timely, “on brand” responses to customers to boost satisfaction and engagement
Data consolidation
Customer data management for personalization and forecasting
💡 How could your business—including your team and customers—benefit from AI tools in 2024?
🏈 What your business can learn from football
The Super Bowl is over, but there are some lasting lessons that we can learn from winning teams, says Viirtue CEO Daniel Rosenrauch:
Your business’s identity should be rooted in your core values
Believe in the unique strengths of each team member
Connect each person’s role to the company’s mission
Gather to celebrate your achievements
Make sure the rewards align with your company’s goals and values
💡 Are your goals and practices in alignment?
Briefly
💰 Strategies for spending less on LinkedIn Ads but yielding stronger results
📉 Consumer Price Index revisions show that inflation for December was even lower than first reported
📹 Short-form inspo: The Hustle’s YouTube team shares its favorite short-form videos from 2023—plus tips for making the best of your own
🏞️ Twitter/X competitor Bluesky is officially open to the public—no invitation code needed
📱 Google Gemini is here—and here are 7 things you need to know about it
🤖 Study reveals that giving ChatGPT direct prompts and offering tips improves its responses
📸 Meta is going to start labeling AI-generated images on Instagram and Facebook
Up & Coming
The FCC recently ruled that AI robocalls are illegal, and warned consumers of incoming scams—especially ahead of the election.
The ruling means the FCC can fine violators and block companies that carry the calls—and victims can sue.