🔑 Want higher quality leads?
What you need to do to attract leads that convert in the face of 2024's challenges
Generating high-quality leads was already tough—and with the rapid evolution of technology in 2024, it's even tougher.
Fortunately, there are solutions and strategies that can move with the changes.
Today’s agenda:
🧠 Shift your mindset
🛍️ Unlock your product-market fit
👀 Lead generation in 2024
💼 Briefly: AI risks & successful LinkedIn posts
⏱️ Up & coming: How we’re all training AI
⭐ Maintain your innovative spirit
As an entrepreneur, you likely possess many innovator qualities, such as:
Creativity
Risk-taking
Passion
In fact, it’d be difficult to start a business without any of these qualities.
But once you’re in the thick of the work that comes with a startup, it’s important to maintain these qualities so you can continue to improve your business.
Steps to an ‘innovator’s mindset’
A recent Harvard Business Review article aimed at employees who want to “climb the ladder” noted that in order to do this, they need an innovator’s mindset.
🔑 Remember these key steps to innovation as you grow your business:
Curiosity in problem-solving: Continue questioning the status quo within your business and your industry. Always dig into the root cause of issues, and consider the path to maximum value and impact.
Keep learning: Carve out a specific amount of time per week to stay informed about your industry and area of expertise, whether that involves a course, webinar, or Googling the latest news.
Remain collaborative: If you have a team, this step involves listening to their concerns, ideas, and challenges. If you’re a solopreneur, this might look like collaboration with other industry experts or a mentor. Diverse perspectives are necessary for growth.
💡 Be honest with yourself about what is and isn’t working, and what this means for future projects. This practice will make you a more dynamic and resilient leader.
📕 What’s your origin story?
Product-market fit occurs when a product satisfies the needs and demands of a specific market segment.
New founders likely won’t have a lot of data to help support this fit in the beginning, but here’s how you can quickly get started:
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🥇 Successful lead gen starts with the customer
Lead generation has become increasingly difficult for many due to Google’s changes, user behaviors, and the rise of AI.
To help businesses zero in on the right stages, Search Engine Journal has the following lead gen tips:
Put the customer journey first: Understand how your prospects navigate the web, where they’re searching, what platforms they’re using, and what their biggest challenges are
Make content that converts: Good content can only exist as a result of customer research and testing—don’t make content an afterthought anymore, it’s really becoming everything in marketing
Repurpose your content: Quality content is hard work—make the most of it by repurposing it in different formats (video, charts, etc.), and sharing it across your channels
Quality leads will cost you: Recognize that your time, money, and efforts you’re putting into higher quality content will not go to waste—great content will translate into high quality leads
Never forget to follow up: An unorganized system will undoubtedly result in lost leads—make a quality CRM and automation a priority to ensure fresh leads get to where they need to go
Consider all stages of the customer journey with content. Each stage has different needs.
Briefly
🤖 Tech giants like Google and Meta are ready to admit that AI could significantly hurt their businesses
🏃 OpenAI wants to use AI to help humans train AI
👍 Learn how to write LinkedIn posts that attract tons of likes, comments, and followers
📉 The core personal consumption expenditures price index, a key Fed measure, reached its lowest annual rate in over three years in May
💻 Discover how more inclusive website and social media content results in more conversions
Up & Coming
AI is using our social media posts as training data, whether we like it or not.
Take a look at the discussion surrounding the topic.