Weekend Edition: You should create content

It helps you think, makes you smarter, and generates leads

Good morning!

Are you creating content? Personal or business content? Both are important.

I want to encourage you to start creating in public.

It doesn’t matter who you are — sales, marketing, executive, data scientist, software engineer, employee, freelancer, or business owner.

Your digital profile and footprint are your resume.

Here’s my logic and a few things to get you started — this weekend!

Your content (user-generated) is quickly catching up to high-budget studio content.

Create content. Lots of content.

Source: Variety

Media is a pretty good business.

Take a look at Disney…

A market cap of 263.32 billion and a P/E ratio of 133.32.

More simply put the company is worth 133 times what it’s earning.

What would your valuation be if you add media to your personal brand?

These two pieces of data put together lead me to believe:

• If I start creating content, and

• User-generated content is getting a piece of that traditional media attention, then

• I’m worth (can earn) substantially more than an employee, freelancer, competitor that works in anonymity - maybe 100+ times more

This seems to prove out if you look at guys like this:

Justin Welsh @JustinSaaS

Last week my little one-person business crossed $1.3M in revenue. It took 810 days, I ran zero paid ads and operate at a ~98% margin. Here are the 14 steps of my strange journey: Hope it's helpful to someone. [🧵 thread]

Check out that thread. He tells you how he did it. It’s all content marketing.

How to build your personal media brand

So, how do you put something like this together?

Here’s the tech stack he uses:

Justin Welsh @JustinSaaS

My solopreneur tech stack: - Website: @carrd - Email: @ConvertKit - Analytics: @usefathom - eCommerce: @gumroad - Memberships: @outseta - Testimonials: Testimonial.to - Putting it all together: @zapier What's everyone else using? 👇🏻

testimonial.toTestimonial | Collect video testimonialsText testimonials look boring and less authentic. We help you collect video testimonials from your customers so you can better promote your business.

Mine’s a little lighter, but I’m just ramping up.

My personal media stack

Here’s mine:

• Website: Notion + Super.so

  • BillRice.com

• Social Media Posting (Twitter & Linkedin): Hypefury

  • My Twitter

  • My Linkedin

• Newsletter: Substack

  • My Newsletter

• Courses: Gumroad

  • My Courses

My personal media valuation (over my base value)

What does this yield me?

• Agency revenue from leads: $2,500/mo in new monthly revenue ($195,000/yr)

  • This doesn’t include any leads from Kaleidico.com that may or may not have come as a result of my personal brand.

• Course: $2,500/mo ($30,000/yr)

Not a bad return from a $30/month tech stack.

So, content creation pushed up my personal valuation by $225,000/year.

What are you going to create this weekend?