🗣️ What customer feedback can do for you
Transform online reviews and comments into actionable business growth
With every review, comment, or post reaction across the web, your customers are giving you valuable information.
This week, we’re talking about how to harness these insights to grow your business—plus the ways you can strengthen your brand and get higher quality leads.
Today’s agenda:
💬 Leverage what your customers are saying
🧑💼 Key elements of a brand identity
🔄 Converting event attendees
💼 Briefly: Top business books & AI overviews
⏱️ Up & coming: The ongoing ransomware crisis
🗣️ What is sentiment analysis?
Your customers can share their thoughts about your products or services anywhere on the web, including your social pages, their pages, review sites, and online forums.
These insights can be extremely helpful for your business—and fortunately there’s a way to leverage it all.
How it works
Sentiment analysis uses AI/natural language processing (NLP) to evaluate your customers’ tones in text written about you.
It can analyze the following:
Feedback and reviews
Social media
Market research
The data can be used to improve your customer service and make targeted improvements.
Popular sentiment analysis tools
Brand24: Generates an stream of your company mentions, provides insights, and gives an authority index of every discussion participant
Brandwatch: Offers tools for research, social media management, content collaboration, and more
Lexalytics: Helps you determine the expressed intent of reviewers, and whether a piece of writing is positive, negative, or neutral
Meltwater: Offers tools for monitoring your brand, digging into social media insights and trends, interacting with customers, and understanding your audience
MonkeyLearn: After uploading or connecting your text data, MonkeyLearn will analyze, classify, and extract data
💡 Every customer interaction with your business, no matter how small, can tell you a lot about their experience.
💪 Why you need a strong brand identity
Your brand identity sets the stage for the rest of your business.
Learn how to build yours now ⤵️
💡 Subscribe to my channel for more!
🔥 The power of events for high-quality leads
Among the many benefits of virtual and hybrid events in 2024 is the potential to generate high-quality leads thanks to the “digital touchpoints and data,” writes GlobalMeet president Michele Dobnikar.
How to leverage events
Create engaging, compelling content such as videos, infographics, or demos focused on the audience’s interests and biggest challenges
Include interactive features like a Q&A, polls, quizzes, or live chats
Use data collected before, during, and after the event to improve your products/services, including registration, engagement, and interaction during the event
Don’t forget to follow up after the event with recordings, surveys, or other content to keep attendees engaged.
Briefly
📚 Check out McKinsey & Company’s top 9 business book recommendations for 2024
📱 Threads, X (formerly Twitter), and Bluesky: Which of these similar social platforms is in the lead?
🤖 AI needs “metacognition” to think about its own thinking process, according to Bill Gates
🏚️ A top expert in disaster planning says post-pandemic recovery isn’t guaranteed, but there’s one positive we can use to rebuild
🔎 An ex-Googler says to avoid disruption from AI Overviews, businesses must focus on more in-depth, valuable content that goes beyond what the overviews can provide
Up & Coming
Ransomware attacks are disrupting numerous industries.
Consider how these attacks might influence your customer security measures, and what you can do to be proactive.