What will jobs look like in an AI future?
What will jobs look like in an AI future?
Plus: How to give your marketing operations a tune-up
Curious how the experts think AI will change jobs in the future?
Let’s take a look at what you need to be doing to stay ahead.
Today’s agenda:
📺 Do you still need to advertise to your most loyal clients?
🤖 How AI might change jobs
🛠️ Why you should prioritize process improvement
💼 Briefly — our quick news roundup
⏱️ Up & coming
The scoop on targeting repeat customers
If you’re not advertising to a repeat customer, your competitors will, says search expert Jonathan Kagan.
With the exception of “one-and-done” or hyper niche verticals, Kagan says that marketing to repeat customers will likely offer you the highest conversion rates.
And honestly, we still would argue that targeting even the “one-and-done” and hyper-niche can bring in referrals or recommendations from satisfied clients.
🤔 Why to do it:
Defend your place in the market
Remind customers why they purchased in the first place
Guide their experience to what fits your business needs
💪 How to do it:
Build retargeting lists
Work on organic search
Customize content to remind them why they went with you the first time
Email marketing
Only you can determine which strategies work best for you, whether it be paid search, email, SEO, social media, or a combination — but it’s always a worthwhile endeavor.
How AI may impact your job in the future
Depending on the job role or industry, AI can take it several ways, according to experts via Business Insider:
Make your job “less boring” by eliminating time-consuming, repetitive tasks
Create new jobs, replace others, and make existing jobs more competitive
Boost productivity, and leave leaders to decide what to do with the profits
Allow some workers to remain remote by easing productivity worries
“You will not be replaced by AI, but replaced by someone who knows what to do with AI,” Columbia Business School professor Oded Netzer says.
🤖 Jobs that experts believe AI may eventually replace:
Data entry
Payroll
Content marketing
Call centers
Basic coding
However, Behnam Tabrizi, an expert in organizational and leadership transformation, and AI expert Babak Pahlavan, warn that the companies that replace people with AI will get left behind.
According to the authors, AI isn’t likely to make many people jobless long-term, but because companies are adopting generative AI “remarkably fast,” there may be “substantial” short-term job displacement.
💡 The solution is for companies to create new jobs at the same pace that the economy eliminates existing ones.
Easier said than done, but even a move in that direction can help.
Give your marketing ops a tune-up
A 2023 marketing report from AgileSherpas found that the top three priorities for marketers this year included:
Producing higher quality content (40%)
Prioritizing most important work (40%)
More effectively aligning organizational goals & objectives (39%)
🚨 What’s standing in the way? Content Marketing Institute highlighted a few “check-engine lights” that are prime indicators your processes need improvement:
Unclear priorities
Lack of visibility
Constant deadlines so content lacks quality
Can’t tie content’s purpose to business goals
Everyone is busy but nothing is getting done
So, what’s the solution? Agile marketing says you can do the following to fine-tune your operations:
Hold a daily 15-minute strategy session where you only discuss three things: what you’ve worked on in the past 24 hours, what you’ll work on in the next 24, and what’s getting in your way
Create a digital Kanban board with four columns: to do, doing, review, and done
Sprints/iterations, with short work cycles that allow teams to focus on the most important work
Briefly
🏦 All 23 of the U.S. banks included in the Federal Reserve’s stress test passed a severe recession scenario
🙈 We’ve all experienced failures — check out this list of the 32 biggest product flops in history from the world’s biggest companies
💸 Publishers Clearing House must pay an $18.5 million settlement for “deceptive” sweepstakes practices, according to the FTC
📸 How to use AI tool HeadshotPro to create a professional headshot
🗣️ The Federal Housing Administration is going to start requiring mortgage lenders to use the same borrower language preference form that government-sponsored entities use
Up & Coming
Fed Chairman Jerome Powell emphasized last week that he expects multiple interest rate increases to come, because “getting inflation back down to 2 percent has a long way to go.”
We figured this was coming, but it’s a bit more official now.