📹 Why video is the marketing tool you can’t ignore
Discover how AI and B2B video can transform your lead gen and marketing strategies
Where should you shift your focus in 2025?
This week, we’re exploring how AI and video marketing are opening new doors for businesses, and looking at the five key books that can help you generate more leads.
Today’s agenda:
🤖 Push forward with AI
📚 The ONLY books you need for lead gen
📹 Your B2B video marketing strategy
💼 Briefly: Secrets to going viral & homepage examples
⏱️ Up & coming: Is 2025 the year of contradictions?
🏃 AI: Stuck between awareness and action
With the help of AI tools, some industries are reporting a 25% increase in output.
McKinsey and PwC forecast that AI could add an astounding $13 trillion to 15.7 trillion to global GDP by 2030.
Despite these figures, only 6% of executives have taken action to “upskill” employees.
Transforming awareness into action
John Winsor, entrepreneur and global authority on the future of work, recently penned his solutions for the AI gap in Harvard Business Review:
A culture of collaboration: Businesses must encourage AI experimentation, with freely flowing ideas and open communication on successes and failures
Transformation as a process: Follow a series of 5 steps to help your business identify new ways of working:
Assess how AI is already being used
Learn by encouraging sharing and collaboration
Experiment with AI’s potential
Build formal solutions based on your experiments
Scale what works
Winsor says most companies are stuck in the “assess” phase, but the future demands an environment where people feel safe to experiment with AI and share what’s working.
💡 Do you encourage free experimentation with AI tools? If not, what is holding you back from creating an open environment that encourages testing and sharing?
📖 5 books, 2 authors, endless opportunities
Among the dozens of books on my bookshelf about sales and marketing, I have five from two authors that have served as my secret weapons for predictably, consistently, and reliably generating inbound leads.
🔑 The books focus on three key elements, which we’ll dive into in my new video:
Crafting a million-dollar offer
Building high-converting lead funnels
Creating a powerful personal brand
▶️ Click below to watch!
⬇️ Add these books to your cart right now:
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
Dotcom Secrets by Russell Brunson
Traffic Secrets by Russell Brunson
💡 Subscribe to my YouTube channel for more insights that have helped me achieve wealth while maintaining a strong work-life balance!
💪 The power of B2B video marketing
Video is an incredible B2B marketing tool that engages decision-makers, builds trust, and ultimately drives conversions.
🔥 Videos with embedded CTAs see a 23% conversion rate, which outperforms traditional methods (13%).
Major benefits:
The ability to show the true value of your product/service and create personal connections
Advanced analytics that can pinpoint exactly where viewers lose interest or engage
Steps for building a strategy, via Hubspot
Segment your audience by their company role
Create videos that match the stages of the buyer journey
Track your engagement, lead gen, and revenue
Create a library of brand guides and insights to get all teams on the same page
Mix quality (in-house content and agency content) so you’re maximizing your budget
Incoming trends
Good news for those with a minimal budget for video: Even smaller brands are able to compete with big businesses using creative, low-cost strategies.
Problem-solving videos resonate the most with audiences, but but B2B content is increasingly incorporating popular B2C elements of storytelling and emotional engagement
Briefly
📈 Want to go viral? Find out the secret sauce to exploding on social media—backed by research
🤖 Is ChatGPT’s latest model regressing? See how GPT-4o is losing steam, and what’s coming next
🛍️ According to Salesforce, AI is set to drive $61 billion worth of sales during Cyber Week—or 19% of sales—through the use AI agents and recommendations
🌐 Need a website refresh in 2025? Check out these 25 examples of outstanding homepages to inspire you
📜 Does your audience prefer short-form or long-form content? Read this to find out which type your prospects and customers tend to flock to
Up & Coming
Brand loyalty is dropping, but loyalty program use is rising. AI is reshaping marketing, yet privacy concerns persist. Social media and niche sports like pickleball are booming.
Curious how these trends will shape the year ahead? Read more.