Your 90-day roadmap to $1M ARR—without a sales team
Your startup’s success depends on consistent, focused sales efforts. Here’s how to do it.
A great sales plan shouldn’t take weeks to build—it should take minutes. The real work is in executing daily, adjusting strategically, and keeping momentum.
Today’s agenda:
🎉 Your 90-day, execution-focused sales plan
🤖 AI prompts to spark your creativity
🤔 Write more compelling emails
💼 Briefly: AI reporting, lessons from backlash, & burnout tips
⏱️ Up & coming: The truth about business growth
☝️ Sales team of one: Your 90-Day Sales Plan
Want to close over $1 million in new annual recurring revenue (ARR) year after year?
You can do it—on your own.
How do I know this? Because I’ve done it (repeatedly).
▶️ Watch my latest video for a breakdown of my 90-Day Sales Plan—your quick-start guide designed to keep you focused on execution:
🏗️ In the video, I explain the steps involved in building your plan:
Setting it up in 30 mins or less
How to make the plan work for you (daily/weekly execution)
Reviewing progress & making adjustments
The emphasis is on action vs. perfection—you’re not going to get anywhere by spinning your wheels.
💡 Subscribe to my YouTube channel for more insights that have helped me achieve wealth while maintaining a strong work-life balance.
🤖 Got creative burnout? Let AI help
Let’s remember for a second what AI was intended to be all along: Your virtual assistant and creative partner.
Content Marketing Institute recently tapped into this perspective by presenting five AI prompts marketers can use to get out of a “creative rut.” Their suggestions are focused on content—but founders and entrepreneurs need more than that.
✍️ Here are my favorite prompts, tailored to a founder’s needs:
Ask for the unexpected: Use AI to help you generate messaging that sets your brand apart. For example, if you think your pitch sounds like everyone else’s, prompt your chatbot (ChatGPT, Gemini, etc.) to give you unique angles you can use to stand out.
Pull in third-party research: You need proof that your audience struggles with a problem—but you don’t have time for endless research. Prompt AI to find reliable sources on your audience’s biggest pain points (related to your solution).
Experiment with different formats: You wrote a blog post, but repurposing it into Facebook posts, newsletters, and LinkedIn posts feels like a lot of extra work. Prompt AI to turn your content into your chosen format, keeping your tone consistent.
💡 AI won’t replace your voice, but it can amplify your reach. Try these prompts today and let me know which one helps you the most.
💪 Strengthen your email messaging
Want higher open rates and more conversions? Psychology can help.
The key to getting your subscribers to engage is understanding how the brain processes information—so your emails get opened, read, and acted on.
Powerful cognitive biases you can use to improve email performance
🧠 Curiosity to boost open rates: People are wired to seek answers when teased with an interesting question. Use curiosity-driven subject lines—but always deliver real value inside the email.
⚓ Anchoring effect to influence perceived value: The first number someone sees influences how they judge a deal. Highlight genuine price comparisons—but avoid inflating numbers or you'll lose trust.
🚨 Loss aversion to create a sense of urgency: People fear missing out more than they desire gains. Use urgency sparingly and only when it’s real—fake urgency damages credibility.
💬 Social proof to build trust: People follow the crowd when making decisions. Use real testimonials, case studies, and numbers to show credibility.
The point isn’t to manipulate or mislead, but to work with the brain by presenting your information in the way it processes it best.
Briefly
🤖 Researchers are advocating for a standardized system to report AI vulnerabilities after discovering flaws in major models like OpenAI’s GPT-3.5. Read about their proposal, which calls for AI companies to support third-party testing, streamline flaw disclosures, and share findings across the industry.
📉 Consumers are struggling—in the past week, Dollar General’s CEO and apparel retailer American Eagle’s CEO have both issued warnings that their customers are pulling back thanks to ongoing inflation—and they don’t see things improving anytime soon.
🧘 Struggling with team burnout? Check out these tips for promoting a “culture of balance” among your team to reduce exhaustion and increase productivity.
💪 Consumer backlash can either be a disaster or a blessing in disguise. See stories about how backlash bolstered these brands for the comeback of a lifetime.
🎧 Google is officially moving on from Assistant and will be upgrading more users to Gemini in the coming months. At some point later this year, Assistant will no longer be available on most mobile devices, and will be removed from app stores.
Up & Coming
Many companies chase rapid expansion, but according to Harvard Business School professor Gary Pisano, unsustainable growth often leads to long-term failure.
In this episode of HBR On Strategy, Pisano breaks down why leaders should focus not just on how fast they grow, but where and how they scale strategically.
He shares real-world examples of companies that got it wrong—and those striking the right balance.