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Your competitive advantage in 2024 may not be what you think it is.
This week, weâre digging into our most important tools as leaders.
Todayâs agenda:
đ§ Our advantage over AI
đ Boosting sales with LinkedIn
đŁïž Presenting content with confidence
đŒ Briefly: Marketing challenges & AI influencers
â±ïž Up & coming: Social media monitoring
đ€Ż The brainâs competitive edge
In a world obsessed with AIâs potential, what is humanityâs enduring edge?
If we look at penicillinâs accidental origins, it may be in our ability to make and learn from mistakes.
Our fallibility is an asset
In an essay for Fast Company, Eric Markowitz shares his insights on humans vs. AI:
Our ability to embrace ârandomness, luck, and flexibilityâ can lead to breakthroughs
We have the freedom to embrace âunconventional thinkingâ and try new paths
Human intuition is able to uncover deeper meaning and context
âSofter skillsâ are becoming more importantâcompassion, emotional intelligence, etc.
The ability to experience joy is linked to increased creativity
đĄ Markowitz concludes that our most profound innovations were fueled by âuniquely human experiencesââwhich, for now, will remain our edge.
đ
LinkedIn: The unsung marketing hero
LinkedInâs professional, business-focused audience and robust search tools make it an ideal platform for finding qualified leads.
According to Social Media Examiner, its algorithm also is advancingâfeeds once dominated by âfluffy, motivational contentâ are now favoring posts with âsubject matter expertise.â
Techniques for using LinkedIn for sales
LinkedIn expert Hala Taha has the following insights:
Use LinkedInâs advanced search to filter prospects by job title, companies, past companies, locations, and more
Join LinkedIn Groups related to your industry to engage with others and share content
Find your ideal prospects and look at the groups they are in and who they are engaging with
Request to connect with a personalized message that explains why you are reaching out
Send your connections direct messages that include a relevant, valuable lead magnet
đĄ Taha says the key is to create a consistent daily routine for connecting and engaging with others on the platform.
đ Itâs not your job to know everything
Webinars and workshops are excellent marketing tools that help to build your brand, engage with customers, and generate leads.
But if youâre faced with imposter syndrome or a lack of confidence in front of an audienceâespecially if this audience contains other professionals in your fieldâ professional speaker and facilitator Deborah Grayson Riegel has some advice:
Reaffirm your self-worth: Understand your strengths, and facilitate conversation in areas where you may be lacking
Be humble, but donât undermine your credibility: Have respect for other viewpoints, and be willing to revise your viewpoint when given new information
Invite othersâ experiences, but donât let them take the stage: If your audience includes seasoned professionals, you can acknowledge them and invite them to provide another perspective once youâve given your take
đĄ No matter who ends up in your audience, remember your goals and the purpose of the workshopâwhile also leaving room to adapt and shift gears if necessary.
Briefly
đŒ If TikTok is banned, it could be an âextinction-level eventâ for many creators, who may have to start their careers over from square one
đ€ New data finds that burnout is pushing more workers to use AIâwhether their bosses allow them to or not
đ± Study reveals that Gen Z may have a much different view of authenticity on social mediaânamely because they donât care if influencers are humans or AI
đ Small business owners cite finding new customers and measuring performance as the top marketing challenges they face, according to a new survey
â Should outdated content be removed? Not always, says Google
Up & Coming
Should you be monitoring what people are saying about your business on social media?
Learn how you can use social media monitoring to join the online conversations about your brandâand discover more about your customers and competitors.