🧑‍💼 Your new consultant

Strategies for scaling—even when you don't have anybody else

Photo by Matt Bero on Unsplash

One of the most unexpectedly challenging roles for startup founders often is marketing.

In the early days, the brunt of this work falls on your shoulders—but you still don’t have to do it alone.

Today’s agenda:

🤖 Welcoming AI to the team

📈 Scale your marketing efforts

🔎 Does SEO matter or not?

💼 Briefly: YouTube Shorts & AI disclaimers

⏱️ Up & coming: AI—expectations vs. reality

🤔 AI’s role in your business

While we know AI isn’t a suitable replacement for humans, it can play a helpful support role for entrepreneurs—especially for those who don’t have a big team of people helping them.

🤝 Exploring the possibilities

Ole Lehmann, founder of AI Solopreneur, and Social Media Examiner founder Michael Stelzner co-wrote an article on how to use AI as a business consultant.

What AI can do for you:

• Quickly bridge knowledge gaps

• Write a business plan

• Interpret legal documents

• Create sales pitches

• Set up email marketing sequences

• Optimize your sales pages

💪 Getting started

1. Intentionally set aside time to chat with an AI tool, such as ChatGPT or Claude

2. Use AI to brainstorm and provide you with alternate perspectives

3. Leverage voice-to-text features to collect your ideas on the go

4. Have AI help you create standard operating procedures (SOPs)

5. Use it for content creation, including emails, blogs, and topic generation

💡 The most difficult part in determining how to use AI is getting started. Break down your hesitations by simply engaging in a conversation with AI to explore what it knows and how it could help you.

🏆 Advanced marketing strategies

Last week, we started talking about marketing from scratch as a solopreneur or startup founder.

But it won’t take long before you’ll want to start scaling your marketing efforts.

Watch my latest video for specific steps you can take to create a powerful go-to-market strategy and boost lead generation:

✅ Topics covered:

• Creating a habit for writing/publishing content

• Optimizing your social channels

• Email marketing & building a list

• Tracking your efforts

• Customer success and advocacy

• Advanced techniques

• Strategic partnerships

• PR & media outreach

💡 Subscribe to my channel for more!

🧭 The truth about SEO

It’s not surprising that a company named Search Engine Journal would want to argue that “SEO is not dead”—but they make some compelling arguments.

If you’ve not heard about the ongoing debate, some experts think SEO is, if not dying, on its way out in the age of AI and the ever-evolving ways people search in 2024.

🚨 SEO needs to be more

If your definition of SEO is just links and keywords, it needs an upgrade.

Here’s what SEJ says about SEO & it’s latest role:

• Web searches on search engines continue to increase each year

• New social networks/technology are making people search more

• Users just want answers to their questions

• SEO and marketing are merging into one

🔬 What this looks like for businesses

• Focus on intent—what users are trying to accomplish and why

• Create contextually relevant content that matches user needs, rather than matching exact keywords

• Technical SEO is still important—so optimize and clean up those websites

• Remember that “search” is not just search engines now, but social platforms and AI

Make your business the answer to your audience’s problems. SEO is evolving to fit the needs of today’s consumers—not dying.

💡 Schedule a Discovery Session to see how we can accelerate your go-to-market and lead-generation strategy.

Briefly

💰 Reddit CEO implies that future subreddits with exclusive or private content may be paywalled, another change for the company following its public debut earlier this year

✍️ Substack is becoming the “new Instagram” for entrepreneurs eager to build and connect with a loyal audience

📹 YouTube Shorts has exploded in popularity in recent years, with 95% of the top 20 YouTubers in the U.S. primarily creating this type of content

🗣️ This upcoming webinar will share insights from a survey of 1,500 consumers on what they want from the brands they do business with

🤖 AI-generated content is everywhere—should you be telling people when you share it? Here’s what people are saying

Up & Coming

A few years into AI, where are we at?

Check out this analysis from MIT Technology Review on expectations vs. reality, how people are actually using AI, and what we could expect in the future.